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Factors affecting response rates in market research surveys

Date of publication: September 1, 1974

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research

Company: Harris Interactive (Europe)

Author: Peter B. Hodgson

Abstract:

In this paper, the author brings together from varying sources evidence as to the extent of the growth in refusal rates, discusses and evaluates possible causes of the increase in the percentage of selected respondents who will not co-operate and briefly suggests areas to which modern researchers' attention should be directed.

Peter B. Hodgson

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Postoaca, A. (2006a, October 08). Response rates. ANA - ESOMAR. Retrieved September 04, 2025, from


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Burrows and Ryan (1969a, June 15). Research into factors affecting mergers and takeovers. ANA - ESOMAR. Retrieved September 04, 2025, from


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The effect of a quality approach on response-rates in industrial mail surveys

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: G. van der Most

 

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van der Most, G. (1975a, August 01). The effect of a quality approach on response-rates in industrial mail surveys. ANA - ESOMAR. Retrieved September 04, 2025, from


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Citation

Hodgson, P. B. (1974a, September 01). Factors affecting response rates in market research surveys . ANA - ESOMAR. Retrieved September 04, 2025, from


https://ana.esomar.org/documents/the-effect-of-a-quality-approach-on-response-rates-in-industrial-mail-surveys