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Factors affecting response rates in market research surveys

Date of publication: September 1, 1974

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research

Company: Harris Interactive (Europe)

Author: Peter B. Hodgson

Abstract:

In this paper, the author brings together from varying sources evidence as to the extent of the growth in refusal rates, discusses and evaluates possible causes of the increase in the percentage of selected respondents who will not co-operate and briefly suggests areas to which modern researchers' attention should be directed.

Peter B. Hodgson

Author

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Research Papers

An examination of market research's public image

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World

Author: Peter B. Hodgson

 

September 1, 1972

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Citation

Hodgson, P. B. (1972a, September 01). An examination of market research's public image . ANA - ESOMAR. Retrieved February 01, 2023, from


https://ana.esomar.org/documents/an-examination-of-market-research-s-public-image-


Research Papers

Social research and market research

Catalogue: Seminar 1977: Social Research

Author: Carlo Erminero

Company: Demoskopea

December 1, 1977

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Citation

Erminero, C. (1977a, December 01). Social research and market research. ANA - ESOMAR. Retrieved February 01, 2023, from


https://ana.esomar.org/documents/social-research-and-market-research


Research Papers

Why leisure research is different

Catalogue: ESOMAR Congress 1988

Author: Peter B. Hodgson

 

September 1, 1988

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Citation

Hodgson, P. B. (1988a, September 01). Why leisure research is different. ANA - ESOMAR. Retrieved February 01, 2023, from


https://ana.esomar.org/documents/why-leisure-research-is-different


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Citation

Hodgson, P. B. (1974a, September 01). Factors affecting response rates in market research surveys . ANA - ESOMAR. Retrieved February 01, 2023, from


https://ana.esomar.org/documents/why-leisure-research-is-different