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Factors affecting response rates in market research surveys

Date of publication: September 1, 1974

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research

Company: Harris Interactive (Europe)

Author: Peter B. Hodgson

Abstract:

In this paper, the author brings together from varying sources evidence as to the extent of the growth in refusal rates, discusses and evaluates possible causes of the increase in the percentage of selected respondents who will not co-operate and briefly suggests areas to which modern researchers' attention should be directed.

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