Abstract:
In this paper, the author brings together from varying sources evidence as to the extent of the growth in refusal rates, discusses and evaluates possible causes of the increase in the percentage of selected respondents who will not co-operate and briefly suggests areas to which modern researchers' attention should be directed.
Research Papers
An examination of market research's public image
Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: Peter B. Hodgson
 
September 1, 1972
Research Papers
Social research and market research
Catalogue: Seminar 1977: Social Research
Author: Carlo Erminero
Company: Demoskopea
December 1, 1977
Research Papers
Why leisure research is different
Catalogue: ESOMAR Congress 1988
Author: Peter B. Hodgson
 
September 1, 1988
