Factors affecting response rates in market research surveys

Date of publication: September 1, 1974

Abstract:

In this paper, the author brings together from varying sources evidence as to the extent of the growth in refusal rates, discusses and evaluates possible causes of the increase in the percentage of selected respondents who will not co-operate and briefly suggests areas to which modern researchers' attention should be directed.

Peter B. Hodgson

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Response rates

Catalogue: Panel Research 2006

Author: Andrei Postoaca

Company: Ipsos MRBI

October 8, 2006

Research Papers

Research Papers

  • PDF