Resources Library by ANA

Product testing

This paper sets out to demonstrate that effective product testing can be and is carried out in Arab countries, employing basically the same techniques as in Europe or elsewhere. As the title implies, the paper argues that there is no significant...

Catalogue: Seminar 1987: Research In Arab Countries

Author: Nigel W. Dix

June 15, 1987

New technology contributions to new product and advertising strategy testing

This paper describes how new technology has been applied to single-source data designs for advertising strategy and new product testing in the United States. The history of single-source data is developed with regard to definition and utility. The...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making

Author: Laurence N. Gold

Company: Nielsen

June 15, 1986

Overseas research

The paper relates a case history involving the development of a new range of small Philips colour televisions for overseas territories i.e. those outside Europe, the U.S.A. and Japan. Whilst such markets differ enormously, there are certain common...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making

Authors: Anton C. Jacobs, David N. Aldridge

Company: Philips International

June 15, 1986

The use of criteria rating and customer role play as an aid to problem definition

A multi-disciplinary group was asked to place itself in the position of each customer class and, without reference to the candidate product, derive a list of criteria by which they would judge the value of a chemical mower. They were then asked,...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession

Author: Ian Donald Farquharson

Company: Shell Global

June 15, 1984

Choosing the right product

Market research has developed several tools for selecting the optimal combination of product features. One of the methods which has become fairly popular within the last years is the "Trade-Off Model". With this method, utility indices are computed...

Catalogue: Seminar 1983: New Product Development

Authors: Detlef Baur, Jürgen Doeblin

November 2, 1983

Is 'taste' international

One of the longest running arguments in international marketing is whether the same product should be marketed in a wide range of countries, or the individual requirements and taste of each country be allowed to predominate. This paper illustrates...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research

Authors: Frank H. Winter, Derek C. Martin

June 15, 1983

New product buying behaviour

The purpose of this paper is to try to identify behavioural intentions to accept new products by buyers in intermediate organisations in the channel of distribution for grocery products. Four new products are offered using the technique of simulation...

Catalogue: Seminar 1981: Industrial Marketing Research

Author: David A. Yorke

October 1, 1981

Can product testing predict initial and subsequent consumer acceptance?

This report, therefore, is an account of the experience and opinions of those delegates who felt they had something to contribute - but an account which nevertheless tries to derive some sort of pattern out of their comments.

Catalogue: Seminar 1979: New Product Development

Author: Donald Knight

October 1, 1979

Qualitative research into Lotus Bathrooms

Lotus Bathrooms are considering the introduction offive completely new and unique bathroom suite colours inthe United Kingdom. Lotus Bathroomswished to test the five new colour variants.The objective of the research was: to evaluate in the...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

October 1, 1979