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Research reports

Qualitative research into the shampoo market

Beecham market two non-medicated or 'cosmetic'shampoo ranges, namely Silvikrin and Bristows.The Silvikrin range was relaunched in September1976 on a platform of natural ingredients and withchanges in packaging, formulation and advertising.Since...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1977
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Citation

, C. (1977a, September 01). Qualitative research into the shampoo market. ANA - ESOMAR. Retrieved May 18, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-the-shampoo-market


Research reports

Qualitative research into Heinz new product developments

An evaluation of the soft drinks market produced byDorland has suggested that there may be an opportunityfor Heinz to enter the market. Qualitative research was therefore required into thecarbonated drinks market in order to: 1. Explore current...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1977
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Citation

, C. (1977a, August 01). Qualitative research into Heinz new product developments. ANA - ESOMAR. Retrieved May 18, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-heinz-new-product-developments


Research reports

Qualitative research on concept evaluation for Setting Custard

H. J. Heinz Research and Development have developeda custard that will set like blancmange once ithas been heated and allowed to cool. Six conceptstatements have been developed for this product, covering a spectrum of alternative positionings.An...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1977
×

Citation

, C. (1977a, August 01). Qualitative research on concept evaluation for Setting Custard. ANA - ESOMAR. Retrieved May 18, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-concept-evaluation-for-setting-custard


Research reports

Qualitative research into Pink Paraffin advertising

JWT Ltd. has developed a campaign for Pink Paraffinwhich features cartoon characters exposing moderately largeamounts of pink flesh.Qualitative research into this campaign was requiredin order to:1. Identify the level of impact of theapproaches;2....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1977
×

Citation

, C. (1977a, August 01). Qualitative research into Pink Paraffin advertising. ANA - ESOMAR. Retrieved May 18, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-pink-paraffin-advertising


Research reports

Qualitative research into 1977 paint advertising

This research was designed to assess how consumersevaluate Dulux against competition in terms of its premiumand to provide guidance on how its premium can be bestjustified in 1978. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1977
×

Citation

, C. (1977a, August 01). Qualitative research into 1977 paint advertising. ANA - ESOMAR. Retrieved May 18, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-1977-paint-advertising


Research reports

Qualitative research for Westclox

The agency is anxious to assess consumers' currentattitudes to alarm clocks generally and Westclox inparticular in an effort to predict any future competition from Quartz or other more modern timekeeping mechanisms and also to investigate the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1977
×

Citation

, C. (1977a, August 01). Qualitative research for Westclox. ANA - ESOMAR. Retrieved May 18, 2025, from


https://ana.esomar.org/documents/qualitative-research-for-westclox


Research reports

Initial qualitative research on Colt 45, Breaker and Schlitz malt liquor

The objectives of this research were to undertake a preliminary investigation into the attitudes and motivationsof male drinkers of malt liquor to Colt 45 and Breaker, asa basis for considering a launch of Schlitz malt liquor inthe UK. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1977
×

Citation

, C. (1977a, August 01). Initial qualitative research on Colt 45, Breaker and Schlitz malt liquor. ANA - ESOMAR. Retrieved May 18, 2025, from


https://ana.esomar.org/documents/initial-qualitative-research-on-colt-45-breaker-and-schlitz-malt-liquor


Research reports

Qualitative research into signal labelling

With the proposed increases in Fluoride content forSignal toothpaste, Unilever feel that it is necessaryte put seme caution on the toothpaste cardboard-outer(and possibly the tube which would effectively warnparents against allowing their children to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1977
×

Citation

, C. (1977a, August 01). Qualitative research into signal labelling. ANA - ESOMAR. Retrieved May 18, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-signal-labelling


Research reports

Qualitative research on Polo press advertising

The objectives of the research reported here wereto examine consumer reactions to the pressadvertisements in terms of their competitive appeal;their meaning, and their relevance in supportingPolo as the definitive mint.

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1977
×

Citation

, C. (1977a, August 01). Qualitative research on Polo press advertising. ANA - ESOMAR. Retrieved May 18, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-polo-press-advertising