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Research reports

Qualitative research into Rise and Shine

The Kellogg Company has been selling Rise & Shine, a dried instant fruit drink product, since 1971. A number of competitors have entered the market inthe past without making any impact but in March 1977General Foods launched a powdered fruit...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1977
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Citation

, C. (1977a, October 01). Qualitative research into Rise and Shine. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-rise-and-shine


Research reports

Easy tear dressing strip

Tear-Strip is a new product development inDressing Strips. It is in strip form and canbe torn by hand as required, instead of usingscissors, as with current plastic or fabricdressing strips.At this stage, a prototype product has beendeveloped...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1977
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Citation

, C. (1977a, October 01). Easy tear dressing strip . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/easy-tear-dressing-strip-


Research reports

Qualitative research on Nescafe advertising

The advertising objectives of the new campaign are twofold:1. To remind consumers that coffee is the drink todrink when enjoying oneself; 2. When coffee is drunk then the drink should beNescafe.The initial commercial of the campaign features a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1977
×

Citation

, C. (1977a, September 01). Qualitative research on Nescafe advertising. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-nescafe-advertising


Research reports

Qualitative research into insole variants

The current study was designed to elicitconsumer perceptions and evaluations ofOdor Eater and Scholl Odour-Destroying CushionInsoles in a blind paired comparison, in-usesituation. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1977
×

Citation

, C. (1977a, September 01). Qualitative research into insole variants. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-insole-variants


Research reports

Project Sparkle

Following Creative Research into Toothpastemotivations and attitudes (February 1977)eight concepts have been developed in illustratedconcept board. The general objectives of this stage of research wereto assess whether one or more of these product...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1977
×

Citation

, C. (1977a, September 01). Project Sparkle . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/project-sparkle-


Research reports

Qualitative research on Cinzano

Exposure to the advertising reinforces Cinzano Bianco as avery acceptable drink to consumers related particularly toholidays and casual drinking situations where all drink isincidental to the enjoyment. The refreshing qualities andmixability were...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1977
×

Citation

, C. (1977a, September 01). Qualitative research on Cinzano. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-cinzano


Research reports

Qualitative research into Soya Choice advertising development

Young and Rubicam Ltd. have developed a new TV commercial for Soya Choice which embodies certainfeatures of the original campaign and initiallyinvolves a cartoon execution.Qualitative research was therefore required in orderto test the communication...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1977
×

Citation

, C. (1977a, September 01). Qualitative research into Soya Choice advertising development . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-soya-choice-advertising-development-


Research reports

Qualitative research into two sorbet mix positioning

Previous qualitative research by CRAM ltd. demonstrated considerable interest in the concept of a sorbet mix although the '1920's' positioningwas not entirely appropriate.Two further positionings have now been developed which required consumer...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1977
×

Citation

, C. (1977a, September 01). Qualitative research into two sorbet mix positioning . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-two-sorbet-mix-positioning-


Research reports

Prudential TV advertising pretest

The general objectives of this research were to makean evaluation of likely reactions to "Harbour" fromthe main target. sectors, and to identify any negativeswhich may require modification in the film. The30 second and 15-second versions were both...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1977
×

Citation

, C. (1977a, September 01). Prudential TV advertising pretest . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/prudential-tv-advertising-pretest-