Resources Library by ANA

A case study on client-agency teamwork in the market research process

This paper demonstrates the synergies obtained by combination of agency and client resources. The result is an improvement in strategic decision making and an enhancement of market research. The research context is the pre-launch phase of a...

Catalogue: EphMRA/ESOMAR Conference 1997: Sharpening Tools For The Future

Authors: Richard Beswick, Urs Mattes

Company: bms Ltd.

June 15, 1997

Research in magazines

This paper concerns the creation and use of a readers’ panel for Gruner + Jahr’s three monthly women’s magazines in Spain: Dunia, Cosmopolitan and Marie Claire.

Catalogue: Seminar 1997: New Challenges And Opportunities For The Publishing Industry

Authors: Elena Sanchez-Fabres, Teresa Osma

June 15, 1997

Survey samples for place-based media research

Today’s environment has increased the need for advertisers to reach consumers outside the home. This has contributed to the growth of place- based media. Audience estimates for traditional media have historically been based on probability based...

Catalogue: ESOMAR/ARF/JMA Conference 1997: Fit for the global future?

Authors: Tim Dolson, Ceril Shagrin

Company: Nielsen

June 15, 1997

The success story of Amelia

This essay is about the strategic thinking, intuitive feelings and analytical work behind the launch of one of Sweden’s most successful weekly magazines. It describes in steps the combination of factors which led to Amelia’s success. In...

Catalogue: Seminar 1997: New Challenges And Opportunities For The Publishing Industry

Author: Naomi Seid

June 15, 1997

From evolution to revolution

Competitive advantage can rest with getting the right information to the right people at the right time allowing them to take the right action. Information providers, and in particular market researchers, have a key role to play in this process. We...

Catalogue: EphMRA/ESOMAR Conference 1997: Sharpening Tools For The Future

Author: L. J. M. MacMillan

Company: GSK

June 15, 1997

From the survival consumer to the citizen consumer (Portuguese)

The hyperinflation prolonged at decade in 80 and principle gives decade in 90 brought to Brazil characteristics much special in behavior two consumers how much at shopping, would you like be exuding good part gives population of this category, would...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America

Author: Nelma Gasparette Santos

Company: IBOPE Inteligencia

June 15, 1997

Business and ubiquity

Ubiquity means "presence everywhere or in many places, especially simultaneously" (Webster's New Collegiate Dictionary), a quality attributed to gods. Global business today demands ubiquity of its players. Theoretically, we can get dose to achieving...

Catalogue: ESOMAR/ARF/JMA Conference 1997: Fit for the global future?

Author: Olwen H. Wolfe

June 15, 1997

Electronic publishing

The paper describes the work that has been carried out in the field of electronic new media auditing by the Audit Bureau of Circulations, ABC //electronic and the International Federation of Audit Bureaux of Circulations (IFABC).

Catalogue: Seminar 1997: New Challenges And Opportunities For The Publishing Industry

Author: Richard Foan

June 15, 1997

New attributions of the Latin American market researcher in face of globalization (Portougese)

This study is aimed to investigate if the market globalization has brought changes to the market research activities in Latin America and in the attributions of market researchers, whether they are working in -suppliers- the institutes or in...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America

Author: Silvio Pires de Paula

June 15, 1997