Resources Library by ANA

Beyond traditionalism

For too long, Latin American markets in general, the Mexican one in particular, have been characterized as "traditional", a backwater of relative stillness with a few quirks that can be managed by avoiding a few taboos and promoting some degree of...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America

Authors: Elisa Romero, Alfredo Troncoso

Companies: De La Riva Group, AB InBev

March 13, 2018

The thermometer

In moments of crisis, it can be tempting to adopt a safe, reactive approach. But at Unilever, we know that this is the moment in which a successful company's skills and the strength of their brands are put to the test. Since 2013, our holistic...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America

Authors: Agustina Suner, Daniela Gail

Company: Unilever

March 13, 2018

Beyond numbers

Imagine being able to identify segmented key in-store touchpoints with no observations, no contact with shoppers, no lab test, no virtual reality test. Imagine you could have answers in 10 days only. Imagine you could count on more than 20 million...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America

Author: Christian Abramson

Company: Colgate-Palmolive

March 13, 2018

Erotic Capital as a platform for innovation and communication

Emma Watson has it but it's rather easier at 27. Madonna still has it at 58. Erotic capital is a personal asset everyone uses to achieve given goals. So why not to build a platform based on this asset to innovate and communicate with your female...

Catalogue: Global Qualitative 2017: Back to the future

Authors: Cinzia Paterlini, Elena Bucci

November 22, 2017

Generate insights on how to communicate a brand new product benefit in a consumer intuitive way

Communicating new product benefits in a consumer intuitive way is a big challenge for most CPG categories. The insight generation process mostly involves complicated methodologies that make it very hard to keep consumer engagement high....

Catalogue: Global Qualitative 2017: Back to the future

Authors: Dogus Sipahioglu, Daniela Chiaravalle

November 22, 2017

The agony and ecstasy of teaching an old dog new tricks

This article has briefly surveyed some of ways in which market research organisations need to adapt their mindsets to stay relevant in the modern insight pipeline and data dispensation, as facilitated through technology. Thus, this article has...

Catalogue: Big Data World 2017: Smart Data Integration

Author: Kyle Findlay

Company: KANTAR TNS Malaysia

November 20, 2017

Accelerating B2B sales with Big Data

How Universal Avenue increased earnings for their B2B sales team by creating advanced predictions based on internal and external data streams.

Catalogue: Big Data World 2017: Smart Data Integration

Authors: Jonatan Hedin, Stephen Kirk

November 20, 2017

Local shopping discovery in the age of mobile

Shopping Discovery at the local level - local businesses learn from their customers and other businesses around them to grow their business in the age of mobile. In a segmentation study conducted among consumers and small business across eight...

Catalogue: Big Data World 2017: Smart Data Integration

Authors: Albrecht Kúfner, Greta Baisch

November 14, 2017

Is VR the auto industry's sleeping giant?

To test this hypothesis multiple independent studies marching samples for full product evaluations and VR stimulus evaluation were conducted with sedan, hatchbacks and compact SUVs. The main goal of these studies was to:1. Understand the challenges...

Catalogue: Big Data World 2017: Smart Data Integration

Authors: John Kiser, Narith Panh

Company: Ipsos MRBI

November 14, 2017