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Research papers

Estimating the market share, readers profile and important attributes of a newspaper

This paper tries to demonstrate how a marketing research project aids decision makers to improve the validity and reliability of their decisions. A survey was undertaken to find out the present and future levels of market share, the appropriate ratio...

Catalogue: Seminar 1979: Publishing And The Communications Industry
Author: Kemal Kurtulu
November 1, 1979
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Citation

Kurtulu, K. (1979a, November 01). Estimating the market share, readers profile and important attributes of a newspaper. ANA - ESOMAR. Retrieved September 16, 2025, from


https://ana.esomar.org/documents/estimating-the-market-share-readers-profile-and-important-attributes-of-a-newspaper


Research papers

Socio-psychological characteristics of book-buyers in the book stores in comparison with book club members

Over the last 4-5 years there has been, in Italy, a rapid growth of book clubs as against a fairly contained growth of book sales in the book stores. This rapid growth has been caused by a type of public which is generally different from that of Book...

Catalogue: Seminar 1979: Publishing And The Communications Industry
Author: Arnaldo Aisa
November 1, 1979
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Citation

Aisa, A. (1979a, November 01). Socio-psychological characteristics of book-buyers in the book stores in comparison with book club members. ANA - ESOMAR. Retrieved September 16, 2025, from


https://ana.esomar.org/documents/socio-psychological-characteristics-of-book-buyers-in-the-book-stores-in-comparison-with-book-club-members


Research papers

What do readers do when their newspapers and weeklies fail?

In 1977 we had in Denmark a labour dispute giving stoppages in the publishing of dailies for a period of 3 weeks and irregularities in the publishing of weeklies. This happens every second year, but in 1977 it was a special situation as the greatest...

Catalogue: Seminar 1979: Publishing And The Communications Industry
Author: Sigurd Bennike
November 1, 1979
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Citation

Bennike, S. (1979a, November 01). What do readers do when their newspapers and weeklies fail?. ANA - ESOMAR. Retrieved September 16, 2025, from


https://ana.esomar.org/documents/what-do-readers-do-when-their-newspapers-and-weeklies-fail-


Research papers

Experiences with circulation control by computer-based and supervision models

The following paper is concerned with improvements and expansion of computer models which where presented to the 1976 ESCMAR Seminar. There is a short introduction of the ASVAG applied investigation to establish objectives and parameters, and an...

Catalogue: Seminar 1979: Publishing And The Communications Industry
Authors: Peter Eckhoff, Heino Stöwsand
November 1, 1979
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Citation

Eckhoff and Stöwsand (1979a, November 01). Experiences with circulation control by computer-based and supervision models. ANA - ESOMAR. Retrieved September 16, 2025, from


https://ana.esomar.org/documents/experiences-with-circulation-control-by-computer-based-and-supervision-models


Research papers

Psychographics and its practical application to the publishing business

This paper shows the findings of the first psychographics conducted in Italy on a national sample representative of the adult population ageing from 18 to 65 years and the practical application to a family weekly magazine which has a wide...

Catalogue: Seminar 1979: Publishing And The Communications Industry
Author: Costantino Jannacone
November 1, 1979
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Citation

Jannacone, C. (1979a, November 01). Psychographics and its practical application to the publishing business. ANA - ESOMAR. Retrieved September 16, 2025, from


https://ana.esomar.org/documents/psychographics-and-its-practical-application-to-the-publishing-business


Research papers

Le Pelerin

The researches conducted on the readership of LE PELERIN show clearly that the public is more traditional than French Society as a whole. But it doesn't mean that to go on living, it must not adapt itself to new ways of reading magazines or new forms...

Catalogue: Seminar 1979: Publishing And The Communications Industry
Author: Anne Coudreau
November 1, 1979
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Citation

Coudreau, A. (1979a, November 01). Le Pelerin. ANA - ESOMAR. Retrieved September 16, 2025, from


https://ana.esomar.org/documents/le-pelerin


Research papers

Reconstruction Of Fyns Tidende

This is an account of how the editorial staff and the marketing department through readership research were able to remodel an old traditional local newspaper in Denmark. The project that included market research as well as analysis of technical and...

Catalogue: Seminar 1979: Publishing And The Communications Industry
Author: Svend A. Linde
November 1, 1979
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Citation

Linde, S. A. (1979a, November 01). Reconstruction Of Fyns Tidende . ANA - ESOMAR. Retrieved September 16, 2025, from


https://ana.esomar.org/documents/reconstruction-of-fyns-tidende-


Research papers

New product development in an evolving market

This paper examines and discusses the new product marketing and research strategy in one of the largest and most successful food manufacturers in the U.K., Birds Eye Foods Limited. Three broad phases of new product strategy can be distinguished, and...

Catalogue: Seminar 1979: New Product Development
Authors: Michael J. Riddle, Jonathan Wilkinson
October 1, 1979
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Citation

Riddle and Wilkinson (1979a, October 01). New product development in an evolving market. ANA - ESOMAR. Retrieved September 16, 2025, from


https://ana.esomar.org/documents/new-product-development-in-an-evolving-market


Research papers

New products

This paper is concerned with the generation and screening of new product ideas. It does not concern itself with the development of products, brand names, packaging or advertising of the ideas which survive the screening process and is thus only the...

Catalogue: Seminar 1979: New Product Development
Author: Ronald W. Artingstall
October 1, 1979
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Citation

Artingstall, R. W. (1979a, October 01). New products. ANA - ESOMAR. Retrieved September 16, 2025, from


https://ana.esomar.org/documents/new-products