Reconstruction Of Fyns Tidende

Date of publication: November 1, 1979

Author: Svend A. Linde

Abstract:

This is an account of how the editorial staff and the marketing department through readership research were able to remodel an old traditional local newspaper in Denmark. The project that included market research as well as analysis of technical and economical aspects could be described by the term product development. A word which to many local newspapers implies an unnecessary commercial attitude, and which would make an editor feel uncomfortable.

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