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Research papers

Perceptual maps as aids for new product development

In the present paper the authors want to present the use of perceptual maps in creating new product proposals on a concrete case of soft drinks. The soft drink market is highly competitive and therefore product failure rates are too high. Many...

Catalogue: Seminar 1979: New Product Development
Authors: Edvard Konrad, Miro Kline
October 1, 1979
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Citation

Konrad and Kline (1979a, October 01). Perceptual maps as aids for new product development. ANA - ESOMAR. Retrieved September 15, 2025, from


https://ana.esomar.org/documents/perceptual-maps-as-aids-for-new-product-development


Research papers

Why do some products fail and others succeed?

The opening discussion attempted to identify specific factors which can discriminate between success and failure of new products in the market place. Rather than spend time trying to find suitable definitions of the terms, success and failure, it was...

Catalogue: Seminar 1979: New Product Development
Author: Philip Hill
October 1, 1979
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Citation

Hill, P. (1979a, October 01). Why do some products fail and others succeed?. ANA - ESOMAR. Retrieved September 15, 2025, from


https://ana.esomar.org/documents/why-do-some-products-fail-and-others-succeed-


Research papers

How to solve innovation problems systematically

The main and proven advantages of our "Technique for Innovation Problem Solving" (TIPS) are the following: 1. A clear distinction between the three group participant functions of project manager, process leader and group member. 2. A logical step by...

Catalogue: Seminar 1979: New Product Development
Author: Bernd Rohrbach
October 1, 1979
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Citation

Rohrbach, B. (1979a, October 01). How to solve innovation problems systematically. ANA - ESOMAR. Retrieved September 15, 2025, from


https://ana.esomar.org/documents/how-to-solve-innovation-problems-systematically


Research papers

The changing pattern of key West European food and drink markets

The significant food groups operating in West Europe have become increasingly aware in the past three-four years of significant changes in eating habits caused by a mixture of supply innovations, food price movements, reaction to recession and life...

Catalogue: Seminar 1979: New Product Development
Author: Jacques Belay
October 1, 1979
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Citation

Belay, J. (1979a, October 01). The changing pattern of key West European food and drink markets. ANA - ESOMAR. Retrieved September 15, 2025, from


https://ana.esomar.org/documents/the-changing-pattern-of-key-west-european-food-and-drink-markets


Research papers

Can product testing predict initial and subsequent consumer acceptance?

This report, therefore, is an account of the experience and opinions of those delegates who felt they had something to contribute - but an account which nevertheless tries to derive some sort of pattern out of their comments.

Catalogue: Seminar 1979: New Product Development
Author: Donald Knight
October 1, 1979
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Citation

Knight, D. (1979a, October 01). Can product testing predict initial and subsequent consumer acceptance?. ANA - ESOMAR. Retrieved September 15, 2025, from


https://ana.esomar.org/documents/can-product-testing-predict-initial-and-subsequent-consumer-acceptance-


Research papers

Are consumers able to understand concepts in the early stages of development?

The discussion group found it useful to divide the discussion into two parts: Part 1: Are consumers able to understand concepts in the early stages of development?;Part 2: Cost efficient methods.

Catalogue: Seminar 1979: New Product Development
Author: Michael Laric
October 1, 1979
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Citation

Laric, M. (1979a, October 01). Are consumers able to understand concepts in the early stages of development?. ANA - ESOMAR. Retrieved September 15, 2025, from


https://ana.esomar.org/documents/are-consumers-able-to-understand-concepts-in-the-early-stages-of-development-


Research papers

Corporate strategies for new-product development in multinational enterprises

The aim of this paper is to describe some of the techniques which have been developed by three multinational enterprises for use in the complex process of bringing new products to the market place. The development of new products inherently involves...

Catalogue: Seminar 1979: New Product Development
Author: Ilkka A. Ronkainen
October 1, 1979
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Citation

Ronkainen, I. A. (1979a, October 01). Corporate strategies for new-product development in multinational enterprises. ANA - ESOMAR. Retrieved September 15, 2025, from


https://ana.esomar.org/documents/corporate-strategies-for-new-product-development-in-multinational-enterprises


Research papers

How can qualitative research help to seek and evaluate new ideas

The group decided to focus on the idea of seeking new product ideas as it was felt that concerning concept evaluation there is already a lot of experience, evidence and discussion. Every position and person in the company may generate new ideas....

Catalogue: Seminar 1979: New Product Development
Author: Bernhard Roos
October 1, 1979
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Citation

Roos, B. (1979a, October 01). How can qualitative research help to seek and evaluate new ideas. ANA - ESOMAR. Retrieved September 15, 2025, from


https://ana.esomar.org/documents/how-can-qualitative-research-help-to-seek-and-evaluate-new-ideas


Research papers

Retail introduction of new products

During the last decades, the producers' power in relation to the distributors has been weakened, and a further shift in the balance of power between the two can be foreseen. An interesting problem is therefore what producers can do to improve their...

Catalogue: Seminar 1979: New Product Development
Author: Jerker Nilsson
October 1, 1979
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Citation

Nilsson, J. (1979a, October 01). Retail introduction of new products. ANA - ESOMAR. Retrieved September 15, 2025, from


https://ana.esomar.org/documents/retail-introduction-of-new-products