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Research reports

Qualitative research into yoghurt products

Four yoghurt based products have been identifiedas high priority projects for the dessertsdevelopment programme and consumer research wasrequired to help evaluate the overall potentialof the yoghurt dessert area, and the potential of each of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1979
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Citation

, C. (1979a, October 01). Qualitative research into yoghurt products. ANA - ESOMAR. Retrieved September 15, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-yoghurt-products


Research reports

Qualitative research into Lotus Bathrooms

Lotus Bathrooms are considering the introduction offive completely new and unique bathroom suite colours inthe United Kingdom. Lotus Bathroomswished to test the five new colour variants.The objective of the research was: to evaluate in the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1979
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Citation

, C. (1979a, October 01). Qualitative research into Lotus Bathrooms. ANA - ESOMAR. Retrieved September 15, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-lotus-bathrooms


Research papers

The innovation process in consumer electronics

The innovation process in the consumer durables sector has a number of specific characteristics. This paper highlights a number of aspects of new product developments as far as consumer electronics are concerned. First, a number of general market...

Catalogue: Seminar 1979: New Product Development
Author: Mario van Hamersveld
Company: Philips International
October 1, 1979
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Citation

van Hamersveld, M. (1979a, October 01). The innovation process in consumer electronics. ANA - ESOMAR. Retrieved September 15, 2025, from


https://ana.esomar.org/documents/the-innovation-process-in-consumer-electronics


Research papers

Current attitudes to development

Unilever is a multinational in every sense of the word, operating in 75 countries, employing over 300,000 people. In 1978 Unilever's sales to third parties reached £9,842 million worldwide. It is the 12th largest commercial concern in the world,...

Catalogue: Seminar 1979: New Product Development
Author: Hugh R. Darby
Company: Unilever
October 1, 1979
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Citation

Darby, H. R. (1979a, October 01). Current attitudes to development. ANA - ESOMAR. Retrieved September 15, 2025, from


https://ana.esomar.org/documents/current-attitudes-to-development


Research papers

Summing up and conclusions

In the eighties new product development will remain high on the list of priorities for all companies. Since the responsibility for new product development lies in the hands of company management, their overall goals and the strategies to achieve...

Catalogue: Seminar 1979: New Product Development
Author: Richard Smit
Company: Nielsen
October 1, 1979
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Citation

Smit, R. (1979a, October 01). Summing up and conclusions. ANA - ESOMAR. Retrieved September 15, 2025, from


https://ana.esomar.org/documents/summing-up-and-conclusions


Research papers

Test marketing and simulation

The key elements to measure in a test market are: - awareness; - penetration; - repeat buying rate; - distribution. The repeat buying rate being most essential: - Standard (full-size) test markets will survive, but in a different role. It will be an...

Catalogue: Seminar 1979: New Product Development
Author: J. Ben F. Morel
October 1, 1979
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Citation

Morel, J. F. (1979a, October 01). Test marketing and simulation. ANA - ESOMAR. Retrieved September 15, 2025, from


https://ana.esomar.org/documents/test-marketing-and-simulation


Research papers

Decision making in a changing environment (French)

The authors of this paper consider that they encountered the challenge during the Seventies and that it is appropriate for them to recount their experience for the benefit of those of their fellows who have not been confronted with it as yet. Apart...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Authors: Jean-Paul Frappa, Jean-Philippe Faivre, Michel Barjanski
September 2, 1979
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Citation

Frappa, Faivre and Barjanski (1979a, September 02). Decision making in a changing environment (French). ANA - ESOMAR. Retrieved September 15, 2025, from


https://ana.esomar.org/documents/decision-making-in-a-changing-environment-french-


Research reports

Qualitative research into British rail corporate advertising

The advertising was felt to be trying to make the public 'aware' of what it was doing as an organization and further endeavoring to attract new passengers on the basis of efficiency, value for money, fast trains, etc. Respondents were unlikely to see...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1979
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Citation

, C. (1979a, September 01). Qualitative research into British rail corporate advertising . ANA - ESOMAR. Retrieved September 15, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-british-rail-corporate-advertising-


Research reports

Attitudes to Lucozade and Lucozade advertising

The specific objectives for this research were,therefore:1. To examine the current image of Lucozade andany shifts in attitude which may be takingplace especially in relation to recentadvertising and changes in the market;2. To analyze the effects of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1979
×

Citation

, C. (1979a, September 01). Attitudes to Lucozade and Lucozade advertising. ANA - ESOMAR. Retrieved September 15, 2025, from


https://ana.esomar.org/documents/attitudes-to-lucozade-and-lucozade-advertising