Back

How to solve innovation problems systematically

Date of publication: October 1, 1979

Catalogue: Seminar 1979: New Product Development

Author: Bernd Rohrbach

Abstract:

The main and proven advantages of our "Technique for Innovation Problem Solving" (TIPS) are the following: 1. A clear distinction between the three group participant functions of project manager, process leader and group member. 2. A logical step by step process in which nothing is lost, which can be easily learned and applied, and is highly acceptable by all involved . 3. The full integration of the respective project manager who makes all decisions regarding the solution to his problem (content) whereas all process decisions are made by the process leader.

Bernd Rohrbach

Author

This is a long description of some author details.

  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Rohrbach, B. (1979a, October 01). How to solve innovation problems systematically. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/how-to-solve-innovation-problems-systematically