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How to solve innovation problems systematically

Date of publication: October 1, 1979

Catalogue: Seminar 1979: New Product Development

Author: Bernd Rohrbach

Abstract:

The main and proven advantages of our "Technique for Innovation Problem Solving" (TIPS) are the following: 1. A clear distinction between the three group participant functions of project manager, process leader and group member. 2. A logical step by step process in which nothing is lost, which can be easily learned and applied, and is highly acceptable by all involved . 3. The full integration of the respective project manager who makes all decisions regarding the solution to his problem (content) whereas all process decisions are made by the process leader.

Bernd Rohrbach

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Rohrbach, B. (1979a, October 01). How to solve innovation problems systematically. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/innovation-return-to-reality