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Research reports

Qualitative research into Chique advertising developments

Chique is to be launched in September of 1978. Two versions of a final commercial for Chique are available. Accordingly,qualitative research was required in order;1. To determine which of the two best conveys;2. To obtain reactions to the packaging...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1976
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Citation

, C. (1976a, August 01). Qualitative research into Chique advertising developments. ANA - ESOMAR. Retrieved August 20, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-chique-advertising-developments


Research reports

Qualitative research on pack design for the Chique concept

Following earlier research on the Chique concept aseries of packs were developed for the product. The objectives of the research reported here were todetermine the key design features in pack termswhich would be appropriate for the Chique concept.In...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1976
×

Citation

, C. (1976a, August 01). Qualitative research on pack design for the Chique concept. ANA - ESOMAR. Retrieved August 20, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-pack-design-for-the-chique-concept


Research reports

Research on new names for Heinz Custard

Following the development of a new and more economicalrecipe for Heinz Custard, it has been necessary to findan alternative name to Heinz Dairy Custard. A range ofpossible names have been put forward and the objectivesof this research were to examine...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1976
×

Citation

, C. (1976a, August 01). Research on new names for Heinz Custard. ANA - ESOMAR. Retrieved August 20, 2025, from


https://ana.esomar.org/documents/research-on-new-names-for-heinz-custard-11119


Research reports

Qualitative research on the potential market for a new hard contact lens from Optrex

Optrex Ltd. is preparing to launch a new range ofcontact lenses, and prior to launch needed todetermine the optimum promotional approach toopticians as well as obtaining some first ree actionsto the technical specifications of the lens, andopticians'...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1976
×

Citation

, C. (1976a, August 01). Qualitative research on the potential market for a new hard contact lens from Optrex. ANA - ESOMAR. Retrieved August 20, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-the-potential-market-for-a-new-hard-contact-lens-from-optrex


Research reports

Grecian lotion and Restoria postal product test

In seeking applicants by means of a "coupon-ed"advertisement to test five variants of Greciah 2000,a surplus of applications was received. It was decidedto use a proportion of these to test Grecian 2000Lotion against its main United Kingdom...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1976
×

Citation

, C. (1976a, August 01). Grecian lotion and Restoria postal product test. ANA - ESOMAR. Retrieved August 20, 2025, from


https://ana.esomar.org/documents/grecian-lotion-and-restoria-postal-product-test


Research reports

Qualitative research into a new partwork

Marshall Cavendish Ltd. is in the process of developinga new partwork. The work is intended to be a household management publication.The company has designed the work to appeal primarily towomen who run a home. In view of the heavy editorial...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1976
×

Citation

, C. (1976a, August 01). Qualitative research into a new partwork. ANA - ESOMAR. Retrieved August 20, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-a-new-partwork


Research reports

Project D: New brand from Benson & Hedges

A new Brand from Benson and Hedges with ahigh rate of substitute inclusion will be launched. The basic objectives ofthe research were: 1. To explore reactions to the basic proposition;2. To evaluate the packoptions of colour/texture, design and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1976
×

Citation

, C. (1976a, August 01). Project D: New brand from Benson & Hedges. ANA - ESOMAR. Retrieved August 20, 2025, from


https://ana.esomar.org/documents/project-d-new-brand-from-benson-hedges


Research reports

Qualitative research on Dettol in the mother and baby area

Dettol performs relatively poorly in image terms comparedwith Savlon in the area of mothers with young babies.This is particularly the case in relation to recommendationsby clinics for babies and for those with delicate skins.Reckitt Colman also have...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 19, 1976
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Citation

, C. (1976a, July 19). Qualitative research on Dettol in the mother and baby area. ANA - ESOMAR. Retrieved August 20, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-dettol-in-the-mother-and-baby-area


Research reports

Qualitative research into Ladbroke's holiday advertising

Ladbrokes Ltd., in conjunction with SJIP Ltd., arecurrently progressing the development of a TV commercialdesigned to expand Ladbrokes share of the holiday campmarket.Consumer research was therefore required in order to:1. Identify the general and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 19, 1976
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Citation

, C. (1976a, July 19). Qualitative research into Ladbroke's holiday advertising. ANA - ESOMAR. Retrieved August 20, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-ladbroke-s-holiday-advertising