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Qualitative research on Five Pints

Date of publication: September 1, 1976

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

Five Pints is "filled milk" (skimmed milk with vegetable fats added) which was launched by Unigate into Lancashire in March 1976. This research has been done to assess in qualitative terms consumer attitudes to the introduction of Five Pints, and its effects on Marvel. 

CRAM/Peter Cooper Archive

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Catalogue: CRAM/Peter Cooper Archive Collection

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, C. (1977a, October 01). Pint size advertising. ANA - ESOMAR. Retrieved June 03, 2025, from


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Citation

, C. (1976a, September 01). Qualitative research on Five Pints. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/a-qualitative-research-perspective-on-international-marketing-research