Qualitative research on Five Pints

Date of publication: September 1, 1976


Five Pints is "filled milk" (skimmed milk with vegetable fats added) which was launched by Unigate into Lancashire in March 1976. This research has been done to assess in qualitative terms consumer attitudes to the introduction of Five Pints, and its effects on Marvel. 

CRAM/Peter Cooper Archive


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Research Reports

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