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Qualitative research into men's hair care product concepts

Date of publication: September 1, 1976

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

Earlier research by CRAM Ltd. identified the potential for new products in certain areas within the men's hair care market. Further considerations and inputs from Beechams Ltd. and Leo Burnetts Ltd. have resulted in the development of 13 concepts which were required to be submitted for consumer approval. The present report contains an account of reactions to each of the concepts. 

CRAM/Peter Cooper Archive

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Research Reports

New product development for men's hair care

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

May 1, 1976

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Citation

, C. (1976a, May 01). New product development for men's hair care. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/new-product-development-for-men-s-hair-care


Research Reports

Qualitative research on skin care concepts

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

March 8, 1973

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Citation

, C. (1973a, March 08). Qualitative research on skin care concepts. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-skin-care-concepts


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Qualitative research into advertising concepts for Lady Braun Elegance

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

February 1, 1979

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Citation

, C. (1979a, February 01). Qualitative research into advertising concepts for Lady Braun Elegance. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-advertising-concepts-for-lady-braun-elegance


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Citation

, C. (1976a, September 01). Qualitative research into men's hair care product concepts . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-advertising-concepts-for-lady-braun-elegance