Qualitative research into men's hair care product concepts

Date of publication: September 1, 1976

Abstract:

Earlier research by CRAM Ltd. identified the potential for new products in certain areas within the men's hair care market. Further considerations and inputs from Beechams Ltd. and Leo Burnetts Ltd. have resulted in the development of 13 concepts which were required to be submitted for consumer approval. The present report contains an account of reactions to each of the concepts. 

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