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Research reports

Global Prices Study 2010

Global Prices Study 2010 is the 8th benchmarking study conducted by ESOMAR. The study aims to help research providers and buyers plan and execute market research projects by indicating the relative pricing of different types of projects by country...

Catalogue: ESOMAR Global Prices Study
Author: ESOMAR B.V.
June 7, 2010
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Citation

B.V., E. (2010a, June 07). Global Prices Study 2010. ANA - ESOMAR. Retrieved October 20, 2025, from


https://ana.esomar.org/documents/global-prices-study-2010


Magazines

Revue Française du Marketing (Juin 2010)

Ce numéro de votre revue vous offre quatre articles qui répondent à nos voeux demixité: deux proviennent de professionnels et deux d'enseignants; troistraitent des modalités précises d'une étude de marché, le quatrième...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
June 1, 2010
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Citation

, A. (2010a, June 01). Revue Française du Marketing (Juin 2010). ANA - ESOMAR. Retrieved October 20, 2025, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-juin-2010-


Research papers

Effective semiotic codes in adolescents

This presentation illustrates the relevance and strategic potential of semiotic analysis in market research and advertising, especially in the development of image, positioning and communication projects. Based on a syndicated research study...

Catalogue: Latin America 2010: The Innovation Journey
Authors: Rosalba Olivella, Carlos Hernández
Company: Feed Back Profile S.A.
May 21, 2010
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Citation

Olivella and Hernández (2010a, May 21). Effective semiotic codes in adolescents. ANA - ESOMAR. Retrieved October 20, 2025, from


https://ana.esomar.org/documents/effective-semiotic-codes-in-adolescents


Research papers

The evolved consumer

The global economic crisis has resulted in some predictable consumer behaviour changes. Even prior to the economic slowdown we were sensing shifts in consumer attitude towards the conspicuous consumption which had dominated the previous decade....

Catalogue: Latin America 2010: The Innovation Journey
Author: Karina Besprosvan
Company: integral, OmnicomMediaGroup
May 21, 2010
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Citation

Besprosvan, K. (2010a, May 21). The evolved consumer. ANA - ESOMAR. Retrieved October 20, 2025, from


https://ana.esomar.org/documents/the-evolved-consumer


Research papers

"Me to We Research": Digital characters

Me-to-We research challenges a central piece of market research dogma, namely, that practitioners should only ask people about their own motivations, actions and future behaviour. In 'We' research we never ask people about themselves, only what...

Catalogue: Latin America 2010: The Innovation Journey
Authors: Mark Earls, John Kearon
Company: BrainJuicer
May 21, 2010
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Citation

Earls and Kearon (2010a, May 21). "Me to We Research": Digital characters. ANA - ESOMAR. Retrieved October 20, 2025, from


https://ana.esomar.org/documents/-me-to-we-research-digital-characters


Research papers

Beleza natural

Few studies address the precarious course that might be encountered when entrepreneurs originating in the Base of the Pyramid (BOP) try to grow their businesses by transcending their class-of-origin and strike into mass or even luxury markets. In...

Catalogue: Latin America 2010: The Innovation Journey
Authors: Leticia Moreira Casotti, Maribel Carvalho Suarez, Hy Mariampolski
Company: QualiData Research Inc.
May 21, 2010
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Citation

Casotti, Suarez and Mariampolski (2010a, May 21). Beleza natural. ANA - ESOMAR. Retrieved October 20, 2025, from


https://ana.esomar.org/documents/beleza-natural


Research papers

Social media and market research in Latin America

Although social media is now dominating the way people use the Internet and behave online, most market research companies are ignoring how important the phenomenon is to our industry. In a business where consumers' opinions are so crucial we cannot...

Catalogue: Latin America 2010: The Innovation Journey
Author: Diego Meller
May 21, 2010
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Citation

Meller, D. (2010a, May 21). Social media and market research in Latin America. ANA - ESOMAR. Retrieved October 20, 2025, from


https://ana.esomar.org/documents/social-media-and-market-research-in-latin-america


Research papers

A look to the global crisis in Latin America

The result of traditional research, ethnographic observation and neuro-marketing approaches, this presentation is based on a profound understanding of the Mexican experience in crises (beyond the economic crisis), parting from the theoretical...

Catalogue: Latin America 2010: The Innovation Journey
Authors: Alicia Martín del Campo, Gloria Hidalgo
Company: Qualimerc S.C.
May 21, 2010
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Citation

del Campo and Hidalgo (2010a, May 21). A look to the global crisis in Latin America. ANA - ESOMAR. Retrieved October 20, 2025, from


https://ana.esomar.org/documents/a-look-to-the-global-crisis-in-latin-america


Research papers

Forecasting a market in a chaotic environment

The effectiveness of three commonly used methodologies for market size estimation, as well as their accuracy in explaining the future behavior of the automobile market in Ecuador, is addressed in this presentation. These methodologies are Delphi...

Catalogue: Latin America 2010: The Innovation Journey
Authors: Esteban Vega, Bernardo Creamer
May 21, 2010
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Citation

Vega and Creamer (2010a, May 21). Forecasting a market in a chaotic environment. ANA - ESOMAR. Retrieved October 20, 2025, from


https://ana.esomar.org/documents/forecasting-a-market-in-a-chaotic-environment