Abstract:
Although social media is now dominating the way people use the Internet and behave online, most market research companies are ignoring how important the phenomenon is to our industry. In a business where consumers' opinions are so crucial we cannot ignore the fact that people are now constantly speaking their minds on blogs, Twitter, Facebook and other sites. This is particularly relevant to Latin America, as various studies show the region's dominance in this area.
Research Papers
Should Latin America fall in love with shopper mobile research?
Catalogue: Latin America 2012: Uncovering Opportunities
Authors: Fabio Martins, Armando Mora
Company: Ipsos MRBI
May 3, 2012
Research Papers
Webnography: A new market survey technique
Catalogue: Latin America 2010: The Innovation Journey
Authors: Manuel Barberena, Maria Elena León
Company: Pearson S.A. de C.V.
May 21, 2010
Magazines
Research World (October 2012 )
Catalogue: Research World 2012
Author: ESOMAR B.V.
 
June 15, 2012
