Social media and market research in Latin America

Date of publication: May 21, 2010

Author: Diego Meller


Although social media is now dominating the way people use the Internet and behave online, most market research companies are ignoring how important the phenomenon is to our industry. In a business where consumers' opinions are so crucial we cannot ignore the fact that people are now constantly speaking their minds on blogs, Twitter, Facebook and other sites. This is particularly relevant to Latin America, as various studies show the region's dominance in this area.

Diego Meller


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Research Papers

Research Papers


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