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Research reports

Qualitative research into Forest Bark creative developments

Following exploratory qualitative research into ForestBark and the peat market, a number of creative approacheswere developed which required consumer evaluation.The present report contains the results of this research. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1977
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Citation

, C. (1977a, April 01). Qualitative research into Forest Bark creative developments. ANA - ESOMAR. Retrieved August 14, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-forest-bark-creative-developments


Research reports

Qualitative research on Dettol press advertising

A press advertising campaign on the theme"Dettol Protects" has been proposed. Sixpotential ads have been suggested. The research was developed to check consumer reaction to eight press advertisements both individually and as a campaign. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1977
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Citation

, C. (1977a, April 01). Qualitative research on Dettol press advertising. ANA - ESOMAR. Retrieved August 14, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-dettol-press-advertising


Research reports

Good News press advertising

The objectives of the research were: 1. To assess which of these approaches bestexecuted Good News advertising strategy;2. To explore what effects Hannah Gordon andOlivia Newton-John has on the imagery ofGood News, and what other personalities...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1977
×

Citation

, C. (1977a, April 01). Good News press advertising . ANA - ESOMAR. Retrieved August 14, 2025, from


https://ana.esomar.org/documents/good-news-press-advertising-


Research reports

Research on new names for Heinz Custard

Following the development of a new and more economicalrecipe for Heinz Custard it had been necessary to findan alternative name to Heinz Dairy Custard. A range ofpossible names have been put forward and the objectives of this research were to examine...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1977
×

Citation

, C. (1977a, March 01). Research on new names for Heinz Custard. ANA - ESOMAR. Retrieved August 14, 2025, from


https://ana.esomar.org/documents/research-on-new-names-for-heinz-custard


Research reports

Research report on attitudes towards the concept of a pre-wash stain remover

Airwick have the option on a license to market a newproduct, a pre-wash stain remover, and required research toinvestigate consumer reactions to the concept, thus givingan indication of the viability of the product in the marketplace. The principal...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1977
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Citation

, C. (1977a, March 01). Research report on attitudes towards the concept of a pre-wash stain remover . ANA - ESOMAR. Retrieved August 14, 2025, from


https://ana.esomar.org/documents/research-report-on-attitudes-towards-the-concept-of-a-pre-wash-stain-remover-


Research reports

Report on qualitative research on Aero advertising

The original version of the 'Biting Bubbles' commercial was researched in August 1976. It proved to be appealing, mainly for its slogan, the chocolate sequences and the catchiness andmemorability of the song. A second commercial hasbeen developed...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1977
×

Citation

, C. (1977a, March 01). Report on qualitative research on Aero advertising . ANA - ESOMAR. Retrieved August 14, 2025, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-aero-advertising-


Research papers

Use of the shape technique for forecasting pharmaceutical markets

SHAPE is a comparatively new forecasting technique which was not commercially available at the time our original work was undertaken. This technique has certain features which potentially make it an attractive forecasting technique for use with new...

Catalogue: Seminar 1977: Foresight Or Hindsight?
Author: Hugh Robert Stammers
Company: KANTAR TNS Malaysia
March 1, 1977
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Citation

Stammers, H. R. (1977a, March 01). Use of the shape technique for forecasting pharmaceutical markets. ANA - ESOMAR. Retrieved August 14, 2025, from


https://ana.esomar.org/documents/use-of-the-shape-technique-for-forecasting-pharmaceutical-markets


Research papers

Future ways of communicating with doctors: How effective are the traditional methods

This paper sets out to examine the methods of communicating with doctors open to the pharmaceutical manufacturer . Although it is important to examine the use of the traditional methods of communication e.g. representatives, mailings and journals,...

Catalogue: Seminar 1977: Foresight Or Hindsight?
Author: Alan J. Bowditch
March 1, 1977
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Citation

Bowditch, A. J. (1977a, March 01). Future ways of communicating with doctors: How effective are the traditional methods. ANA - ESOMAR. Retrieved August 14, 2025, from


https://ana.esomar.org/documents/future-ways-of-communicating-with-doctors-how-effective-are-the-traditional-methods


Research reports

New product development for GB Insurance

This report sets out ideas and suggestions fordevelopments in GB Insurance, obtained from Consumersand Middle Management. The research was designed togenerate ideas and suggestions in as free a way aspossible without, at this stage, constraints...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1977
×

Citation

, C. (1977a, March 01). New product development for GB Insurance. ANA - ESOMAR. Retrieved August 14, 2025, from


https://ana.esomar.org/documents/new-product-development-for-gb-insurance