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New product development for GB Insurance

Date of publication: March 1, 1977

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

This report sets out ideas and suggestions for developments in GB Insurance, obtained from Consumers and Middle Management. The research was designed to generate ideas and suggestions in as free a way as possible without, at this stage, constraints on feasibility.

CRAM/Peter Cooper Archive

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Research Reports

Qualitative in-depth research on prudential agents responses to the 'burglary' tv advertising campaign

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

March 1, 1978

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Citation

, C. (1978a, March 01). Qualitative in-depth research on prudential agents responses to the 'burglary' tv advertising campaign. ANA - ESOMAR. Retrieved June 07, 2023, from


https://ana.esomar.org/documents/qualitative-in-depth-research-on-prudential-agents-responses-to-the-burglary-tv-advertising-campaign


Research Reports

Insurance for women

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

September 1, 1979

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Citation

, C. (1979a, September 01). Insurance for women. ANA - ESOMAR. Retrieved June 07, 2023, from


https://ana.esomar.org/documents/insurance-for-women


Research Reports

Consumer research on the Prudential 1976 tv campaign life assurance: Baby

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

December 1, 1976

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Citation

, C. (1976a, December 01). Consumer research on the Prudential 1976 tv campaign life assurance: Baby. ANA - ESOMAR. Retrieved June 07, 2023, from


https://ana.esomar.org/documents/consumer-research-on-the-prudential-1976-tv-campaign-life-assurance-baby


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Citation

, C. (1977a, March 01). New product development for GB Insurance. ANA - ESOMAR. Retrieved June 07, 2023, from


https://ana.esomar.org/documents/consumer-research-on-the-prudential-1976-tv-campaign-life-assurance-baby