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New product development for GB Insurance

Date of publication: March 1, 1977

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

This report sets out ideas and suggestions for developments in GB Insurance, obtained from Consumers and Middle Management. The research was designed to generate ideas and suggestions in as free a way as possible without, at this stage, constraints on feasibility.

CRAM/Peter Cooper Archive

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Research Papers

New product development

Catalogue: ESOMAR Monograph Series Vol.1: New Product Development

Author: Peter M. Kraushar

 

June 15, 1990

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Citation

Kraushar, P. M. (1990a, June 15). New product development . ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/new-product-development-


Research Papers

Corporate strategies for new-product development in multinational enterprises

Catalogue: Seminar 1979: New Product Development

Author: Ilkka A. Ronkainen

 

October 1, 1979

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Citation

Ronkainen, I. A. (1979a, October 01). Corporate strategies for new-product development in multinational enterprises. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/corporate-strategies-for-new-product-development-in-multinational-enterprises


Research Papers

Perspectives on the new product development process

Catalogue: Seminar 1983: New Product Development

Author: Joseph Plummer

 

November 2, 1983

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Citation

Plummer, J. (1983a, November 02). Perspectives on the new product development process. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/perspectives-on-the-new-product-development-process


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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

, C. (1977a, March 01). New product development for GB Insurance. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/perspectives-on-the-new-product-development-process