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Report on qualitative research on Aero advertising

Date of publication: March 1, 1977

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

The original version of the 'Biting Bubbles' commercial was researched in August 1976. It proved to be appealing, mainly for its slogan, the chocolate sequences and the catchiness and memorability of the song. A second commercial has been developed which retains the positive aspects. The research was required to assess reactions to the new version of the commercial. 

CRAM/Peter Cooper Archive

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Qualitative research on new advertising for Aero

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

September 1, 1976

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Citation

, C. (1976a, September 01). Qualitative research on new advertising for Aero. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-new-advertising-for-aero


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Qualitative research on Aero advertising 'Bubble word play'

Catalogue: CRAM/Peter Cooper Archive Collection

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June 1, 1979

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, C. (1979a, June 01). Qualitative research on Aero advertising 'Bubble word play'. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-aero-advertising-bubble-word-play-


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Report on qualitative research on deodorant concepts

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

March 1, 1973

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Citation

, C. (1973a, March 01). Report on qualitative research on deodorant concepts. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-deodorant-concepts


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Citation

, C. (1977a, March 01). Report on qualitative research on Aero advertising . ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-deodorant-concepts