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Research reports

Qualitative research into the snacksoup relaunch

Cadbury Typhoo Limited in conjunction with BMP Limited has re-launched Snacksoup, using a 'New Recipe' platform combined with a new pack design and a television commercial featuring the red mug which evoked a very positive response when tested in...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1977
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Citation

, C. (1977a, January 01). Qualitative research into the snacksoup relaunch. ANA - ESOMAR. Retrieved August 13, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-the-snacksoup-relaunch


Research reports

Qualitative research into Gestetner advertising

Conversations with Gestetner salesmen have revealed thatGestetner at present has the corporate image of an oldfashioned company. SJIP has decided to capitalize on the obvious strengthsof Gestetner, and begin to remove any negative elementswithin the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1977
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Citation

, C. (1977a, January 01). Qualitative research into Gestetner advertising. ANA - ESOMAR. Retrieved August 13, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-gestetner-advertising


Research reports

Qualitative research into advertising for Jeremiah Colman's sauces

Colmans has produced a new range of quality sauces whichare intended to appear rather special but to lend themselves to everyday usage. Following earlier research whichindicated considerable interest in the range, JWT hasdeveloped a concept...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1977
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Citation

, C. (1977a, January 01). Qualitative research into advertising for Jeremiah Colman's sauces. ANA - ESOMAR. Retrieved August 13, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-advertising-for-jeremiah-colman-s-sauces


Research reports

Aquafresh pack development research

Plans to relaunch Aquafresh involve changing thedesign of the outer pack. The aim of the redesign is to achieve an on-shelf impact at least equal tocompetition and to project an image in keeping withthe new creative strategy.At the time of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1977
×

Citation

, C. (1977a, January 01). Aquafresh pack development research . ANA - ESOMAR. Retrieved August 13, 2025, from


https://ana.esomar.org/documents/aquafresh-pack-development-research-


Research reports

Qualitative research into National Westminster press advertising

J. Walter Thomson Limited on behalf of National WestminsterBank Group Limited has developed a press campaign whichis designed to encourage business customers of NationalWestminster to become more aware of, and use more of theBank's corporate...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1977
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Citation

, C. (1977a, January 01). Qualitative research into National Westminster press advertising. ANA - ESOMAR. Retrieved August 13, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-national-westminster-press-advertising


Research reports

Qualitative research into pack and advertising development for Shippam's sandwichmakers

Shippams has developed a newproduct which is a mixture ofin a spreadable savoury base. Responses to date indicate that both the concept and theproduct have a high level of acceptability but moreinformation is required to try to determine which...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1977
×

Citation

, C. (1977a, January 01). Qualitative research into pack and advertising development for Shippam's sandwichmakers. ANA - ESOMAR. Retrieved August 13, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-pack-and-advertising-development-for-shippam-s-sandwichmakers


Research reports

Qualitative research into new product development for Kraft Foods Limited

As a result of previous research findings, Kraft has decided to explore and develop further theconcept of a range of frozen cheese products. Inaddition to a number of product stimuli (refined asa result of the previous stage of research), a numberof...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1977
×

Citation

, C. (1977a, January 01). Qualitative research into new product development for Kraft Foods Limited . ANA - ESOMAR. Retrieved August 13, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-new-product-development-for-kraft-foods-limited-


Research reports

Qualitative research into Toyota advertising

A new advertising campaign has been developed for Toyota (GB) Limited which emphasizes the reliability of Toyota cars. The creative strategy of the campaign involves a fairly radical approach, and accordingly Toyota (GB) Limited required the approach...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1977
×

Citation

, C. (1977a, January 01). Qualitative research into Toyota advertising. ANA - ESOMAR. Retrieved August 13, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-toyota-advertising


Research reports

Reports on qualitative research on 'coffee with'

The research was conducted on a range of potential development concepts of coffee with different levels of milk/creamingredients. The only concept from this to appear viablefor further development was a coffee with a cream concept. The objectives of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1976
×

Citation

, C. (1976a, December 01). Reports on qualitative research on 'coffee with' . ANA - ESOMAR. Retrieved August 13, 2025, from


https://ana.esomar.org/documents/reports-on-qualitative-research-on-coffee-with-