Qualitative research into pack and advertising development for Shippam's sandwichmakers

Date of publication: January 1, 1977


Shippams has developed a new product which is a mixture of in a spreadable savoury base. Responses to date indicate that both the concept and the product have a high level of acceptability but more information is required to try to determine which emotional benefit areas should be used in an advertising campaign and which kind of pack and label would be most appropriate for the product.

CRAM/Peter Cooper Archive


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