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Qualitative research into advertising for Jeremiah Colman's sauces

Date of publication: January 1, 1977

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

Colmans has produced a new range of quality sauces which are intended to appear rather special but to lend themselves to everyday usage. Following earlier research which indicated considerable interest in the range, JWT has developed a concept positioning 'Jeremiah Colman's Sauces' for a range of eight sauces in 6oz glass jars.

CRAM/Peter Cooper Archive

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Research Reports

Qualitative research into Colamans sauce mix advertising

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

December 1, 1976

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Citation

, C. (1976a, December 01). Qualitative research into Colamans sauce mix advertising. ANA - ESOMAR. Retrieved December 21, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-colamans-sauce-mix-advertising


Research Reports

Qualitative research into Colman's sorbet mix

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

March 1, 1978

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Citation

, C. (1978a, March 01). Qualitative research into Colman's sorbet mix. ANA - ESOMAR. Retrieved December 21, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-colman-s-sorbet-mix


Research Reports

Qualitative research into chicken casserole sauces

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

April 18, 1974

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Citation

, C. (1974a, April 18). Qualitative research into chicken casserole sauces. ANA - ESOMAR. Retrieved December 21, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-chicken-casserole-sauces


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Citation

, C. (1977a, January 01). Qualitative research into advertising for Jeremiah Colman's sauces. ANA - ESOMAR. Retrieved December 21, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-chicken-casserole-sauces