Abstract:
Plans to relaunch Aquafresh involve changing the design of the outer pack. The aim of the redesign is to achieve an on-shelf impact at least equal to competition and to project an image in keeping with the new creative strategy. At the time of the present research, five possible designs had been developed. This research was required to provide insight into the communication the potential of these several designs, with a view to recommending one or two final routes for a subsequent quantified check.
This could also be of interest:
Research Reports
Research report on Aquafresh advertising development
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
March 1, 1977
Research Reports
Aquafresh advertising 'tough world'
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
July 1, 1977
Research Reports
Qualitative research into alternative Aquafresh positioning
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
June 1, 1979
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