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Qualitative research into Toyota advertising

Date of publication: January 1, 1977

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

A new advertising campaign has been developed for Toyota (GB) Limited which emphasizes the reliability of Toyota cars. The creative strategy of the campaign involves a fairly radical approach, and accordingly Toyota (GB) Limited required the approach to be submitted to consumer evaluation before it is developed further (e.g. into TV format). 

CRAM/Peter Cooper Archive

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Research report on qualitative research on Toyota

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

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Citation

, C. (1975a, October 01). Research report on qualitative research on Toyota. ANA - ESOMAR. Retrieved March 14, 2025, from


https://ana.esomar.org/documents/research-report-on-qualitative-research-on-toyota


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Qualitative research into Lucozade advertising

Catalogue: CRAM/Peter Cooper Archive Collection

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, C. (1978a, August 01). Qualitative research into Lucozade advertising. ANA - ESOMAR. Retrieved March 14, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-lucozade-advertising


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Author: CRAM/Peter Cooper Archive

 

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, C. (1977a, May 01). Qualitative research into Tango advertising developments. ANA - ESOMAR. Retrieved March 14, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-tango-advertising-developments


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Citation

, C. (1977a, January 01). Qualitative research into Toyota advertising. ANA - ESOMAR. Retrieved March 14, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-tango-advertising-developments