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Magazines

Revue Française du Marketing (Mars 2015)

Qu' est-ce qui propulse un film dans le haut du classement du box-office et a contrario qu'est-ce qui explique l'échec commercial d'un film? Comme le souligne OrélienBerge, auteur de l'article «l'influence des caractéristiques d'un film...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
March 1, 2015
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Citation

, A. (2015a, March 01). Revue Française du Marketing (Mars 2015). ANA - ESOMAR. Retrieved August 04, 2025, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-mars-2015-


Magazines

Research World (January-February 2015)

In this issue we look at the impact of analytics on our sector and what market research brings to the party.

Catalogue: Research World 2015
Author: ESOMAR B.V.
February 15, 2015
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Citation

B.V., E. (2015a, February 15). Research World (January-February 2015). ANA - ESOMAR. Retrieved August 04, 2025, from


https://ana.esomar.org/documents/research-world-january-february-2015-


Magazines

Research World (November-December 2014)

Correlation is enough - causality is no longer necessary.' Some argue that with the amount of data streaming through, knowing what people do is enough, knowing why is superfluous and takes too long.

Catalogue: Research World 2014
Author: ESOMAR B.V.
December 15, 2014
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Citation

B.V., E. (2014a, December 15). Research World (November-December 2014). ANA - ESOMAR. Retrieved August 04, 2025, from


https://ana.esomar.org/documents/research-world-november-december-2014-


Magazines

Revue Française du Marketing (Décembre 2014)

Deux des plus grands défis du marketing concernent la révolution introduitepar les technologies digitales dans la communication, la diffusion des offres de produits et de services et la préoccupation de plus en plus forte des consommateurs...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
December 1, 2014
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Citation

, A. (2014a, December 01). Revue Française du Marketing (Décembre 2014). ANA - ESOMAR. Retrieved August 04, 2025, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-d-cembre-2014-


Research papers

Treasure hunt

Games are not only easy and quick but are also highly involving for respondents, researchers and clients alike. Games are also an excellent tool to project people's minds into real life situations and to simulate complex decision-making processes....

Catalogue: Global Qualitative 2014: Research Renaissance
Authors: Sebastian Prassek, Nina Keller
Company: Happy Thinking People
November 18, 2014
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Citation

Prassek and Keller (2014a, November 18). Treasure hunt. ANA - ESOMAR. Retrieved August 04, 2025, from


https://ana.esomar.org/documents/treasure-hunt-8371


Research papers

When you can smell the feel and touch the colour

This presentation experiments with a completely out of the box methodology to help innovation labs get better inputs in product development – unbiased, more discriminating.Innovation teams need help with exploring only texture articulation and...

Catalogue: Global Qualitative 2014: Research Renaissance
Authors: Vishal Sampat, Vartika Hali, Runa Gupta
November 18, 2014
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Citation

Sampat, Hali and Gupta (2014a, November 18). When you can smell the feel and touch the colour. ANA - ESOMAR. Retrieved August 04, 2025, from


https://ana.esomar.org/documents/when-you-can-smell-the-feel-and-touch-the-colour-8373


Research papers

Brands that make me smile

Researchers are increasingly collecting user-generated content as part of the research process. This presentation highlights the problems encountered when using selfie photographs (selfies) to measure in-the-moment responses towards brands, focusing...

Catalogue: Global Qualitative 2014: Research Renaissance
Author: Pete Comley
Company: Join the Dots InSites Consulting
November 18, 2014
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Citation

Comley, P. (2014a, November 18). Brands that make me smile. ANA - ESOMAR. Retrieved August 04, 2025, from


https://ana.esomar.org/documents/brands-that-make-me-smile


Research papers

Getting close to youth

Based on new qualitative research, workshops and Viacom insights from 10 West, North and Central European markets, discover the five key themes in the lives of Millennials and how to use them both in marketing and in market research approaches. Is...

Catalogue: Global Qualitative 2014: Research Renaissance
Authors: Joeri Van den Bergh, Anneleen Boullart, Patrick Alders, Martijn Van Bijnen
Company: InSites Consulting
November 18, 2014
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Citation

Van den Bergh, Boullart, Alders and Van Bijnen (2014a, November 18). Getting close to youth. ANA - ESOMAR. Retrieved August 04, 2025, from


https://ana.esomar.org/documents/getting-close-to-youth-8365


Research papers

Goodbye Big Data, hello big stories

For centuries, stories have been the most powerful way for people to understand their place in the world. In an era of big data, this is still true. In fact, stories are more important than ever. Data is good, but if we only see the world through...

Catalogue: Global Qualitative 2014: Research Renaissance
Author: Martin Lee
Company: Acacia Avenue
November 18, 2014
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Citation

Lee, M. (2014a, November 18). Goodbye Big Data, hello big stories. ANA - ESOMAR. Retrieved August 04, 2025, from


https://ana.esomar.org/documents/goodbye-big-data-hello-big-stories-8366