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Research papers

The outlook for publishing in Europe

In the field of publishing, an important process of structural change has taken place since the beginning of the seventies. This restructuring process was largely caused by the development of consumer behaviour, which was especially strongly...

Catalogue: Seminar 1981: Publishing in the 1980's
Author: Rudolf W. Boos
June 15, 1981
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Citation

Boos, R. W. (1981a, June 15). The outlook for publishing in Europe. ANA - ESOMAR. Retrieved March 21, 2026, from


https://ana.esomar.org/documents/the-outlook-for-publishing-in-europe


Research papers

Internal communications within Dunlop

The paper reports on the findings of a survey undertaken among a UK based sample of Dunlop employees with a view to evaluating internal communications within the company. The specific objectives of the survey were to discover: 1) Attitudes towards...

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research
Author: Kingston P. Pratt
June 15, 1981
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Citation

Pratt, K. P. (1981a, June 15). Internal communications within Dunlop. ANA - ESOMAR. Retrieved March 21, 2026, from


https://ana.esomar.org/documents/internal-communications-within-dunlop


Research papers

Industrial sampling

There is no doubt that the quality or rather the reliability with which findings of any type of market research can be translated into practical use, is heavily dependent on the final sample that has been obtained. The sample directly deriving from...

Catalogue: Seminar 1981: Sampling Problems And Data Collection
Author: Robert J. Stegeman
May 1, 1981
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Citation

Stegeman, R. J. (1981a, May 01). Industrial sampling . ANA - ESOMAR. Retrieved March 21, 2026, from


https://ana.esomar.org/documents/industrial-sampling-


Research papers

Optimising newspaper sales

This paper is an introduction to the philosophy of supply control systems to optimise newspaper and magazine sales. The construction of the system was started in 1972 as a cooperation between the management of sales and distribution and the...

Catalogue: Seminar 1981: Sampling Problems And Data Collection
Author: Ivan Biangslev
May 1, 1981
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Citation

Biangslev, I. (1981a, May 01). Optimising newspaper sales . ANA - ESOMAR. Retrieved March 21, 2026, from


https://ana.esomar.org/documents/optimising-newspaper-sales-


Research papers

Rare target groups

Finding samples representing segments of the general population when the rate of strike (percentage of the segment in total population) is inferior to 20%, is becoming a common performance asked from the practitioner by client marketing companies....

Catalogue: Seminar 1981: Sampling Problems And Data Collection
Author: Alain Zwilling
May 1, 1981
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Citation

Zwilling, A. (1981a, May 01). Rare target groups. ANA - ESOMAR. Retrieved March 21, 2026, from


https://ana.esomar.org/documents/rare-target-groups


Research papers

Conducting research amongst small sectors of consumer markets

This paper discusses a problem that is frequently encountered in consumer market research. It is the requirement to obtain 'usable' samples of small minority market sectors where cost and time constraints exist. The author has not found the answer to...

Catalogue: Seminar 1981: Sampling Problems And Data Collection
Author: Peter Sampson
Company: Burke, Inc.
May 1, 1981
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Citation

Sampson, P. (1981a, May 01). Conducting research amongst small sectors of consumer markets. ANA - ESOMAR. Retrieved March 21, 2026, from


https://ana.esomar.org/documents/conducting-research-amongst-small-sectors-of-consumer-markets


Research papers

European panel on car repair

The problem I am going to present you regards a study which has contributed to solve a major problem of the client, a car manufacturer, and which has engaged our institute in a new area of technical development, quite unusual as compared with the...

Catalogue: Seminar 1981: Sampling Problems And Data Collection
Author: Alberto Colussi
May 1, 1981
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Citation

Colussi, A. (1981a, May 01). European panel on car repair. ANA - ESOMAR. Retrieved March 21, 2026, from


https://ana.esomar.org/documents/european-panel-on-car-repair


Research papers

Problems of sampling, interviewing and grossing procedures for large-scale representative surveys in industrial markets

This paper reviews the main problems and their character and presents examples of the way they have been tackled by Industrial Market Research by means of case study. Specifically we address the problems of: 1. universe definition; 2. sample design;...

Catalogue: Seminar 1981: Sampling Problems And Data Collection
Authors: Bryan E. Atkin, Tore Moritz Larsen
May 1, 1981
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Citation

Atkin and Larsen (1981a, May 01). Problems of sampling, interviewing and grossing procedures for large-scale representative surveys in industrial markets. ANA - ESOMAR. Retrieved March 21, 2026, from


https://ana.esomar.org/documents/problems-of-sampling-interviewing-and-grossing-procedures-for-large-scale-representative-surveys-in-industrial-markets


Research papers

Sampling businessmen

This paper reviews the sampling and fieldwork techniques of five Businessman Readership Surveys conducted in the UK during 1973-1980. It's objective is to present in outline, and discuss, the sampling approaches designed for surveying a "large"...

Catalogue: Seminar 1981: Sampling Problems And Data Collection
Author: Erhard Meier
May 1, 1981
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Citation

Meier, E. (1981a, May 01). Sampling businessmen. ANA - ESOMAR. Retrieved March 21, 2026, from


https://ana.esomar.org/documents/sampling-businessmen