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Conducting research amongst small sectors of consumer markets

Date of publication: May 1, 1981

Catalogue: Seminar 1981: Sampling Problems And Data Collection

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Author: Peter Sampson

Abstract:

This paper discusses a problem that is frequently encountered in consumer market research. It is the requirement to obtain 'usable' samples of small minority market sectors where cost and time constraints exist. The author has not found the answer to this problem and certainly does not claim that the approach he illustrates by way of a case history constitutes the answer.

Peter Sampson

Author

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Citation

Zaklama, L. (1994a, January 01). Problems of conducting research in difficult markets. ANA - ESOMAR. Retrieved April 26, 2024, from


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Citation

Sampson, P. (1981a, May 01). Conducting research amongst small sectors of consumer markets. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/small-is-beautiful-but-difficult