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Research papers

Test marketing and simulation

The key elements to measure in a test market are: - awareness; - penetration; - repeat buying rate; - distribution. The repeat buying rate being most essential: - Standard (full-size) test markets will survive, but in a different role. It will be an...

Catalogue: Seminar 1979: New Product Development
Author: J. Ben F. Morel
October 1, 1979
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Citation

Morel, J. F. (1979a, October 01). Test marketing and simulation. ANA - ESOMAR. Retrieved November 28, 2025, from


https://ana.esomar.org/documents/test-marketing-and-simulation


Research papers

Decision making in a changing environment (French)

The authors of this paper consider that they encountered the challenge during the Seventies and that it is appropriate for them to recount their experience for the benefit of those of their fellows who have not been confronted with it as yet. Apart...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Authors: Jean-Paul Frappa, Jean-Philippe Faivre, Michel Barjanski
September 2, 1979
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Citation

Frappa, Faivre and Barjanski (1979a, September 02). Decision making in a changing environment (French). ANA - ESOMAR. Retrieved November 28, 2025, from


https://ana.esomar.org/documents/decision-making-in-a-changing-environment-french-


Research reports

Qualitative research into British rail corporate advertising

The advertising was felt to be trying to make the public 'aware' of what it was doing as an organization and further endeavoring to attract new passengers on the basis of efficiency, value for money, fast trains, etc. Respondents were unlikely to see...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1979
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Citation

, C. (1979a, September 01). Qualitative research into British rail corporate advertising . ANA - ESOMAR. Retrieved November 28, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-british-rail-corporate-advertising-


Research reports

Attitudes to Lucozade and Lucozade advertising

The specific objectives for this research were,therefore:1. To examine the current image of Lucozade andany shifts in attitude which may be takingplace especially in relation to recentadvertising and changes in the market;2. To analyze the effects of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1979
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Citation

, C. (1979a, September 01). Attitudes to Lucozade and Lucozade advertising. ANA - ESOMAR. Retrieved November 28, 2025, from


https://ana.esomar.org/documents/attitudes-to-lucozade-and-lucozade-advertising


Research reports

Quantitative research into symbols for Motorfair

Wells O'Brien Limited is currently exploring thepossibilities of replacing the existing Motorfairsymbol with an alternative design.Accordingly, quantitative research was required inorder to identify which symbol appears to stimulatemore interest in...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1979
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Citation

, C. (1979a, September 01). Quantitative research into symbols for Motorfair. ANA - ESOMAR. Retrieved November 28, 2025, from


https://ana.esomar.org/documents/quantitative-research-into-symbols-for-motorfair


Research reports

Project Westminister

The basic objectives of the present research wereto assess the overall appeal of the Hot Potconcept and see in which areas; if any, changes needed to be made. In particular, the research examined the product's acceptability and potential.

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1979
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Citation

, C. (1979a, September 01). Project Westminister. ANA - ESOMAR. Retrieved November 28, 2025, from


https://ana.esomar.org/documents/project-westminister


Research reports

Insurance for women

Several competitive assurance companies haverecently introduced and are heavily promotingpolicies specifically geared towards women. The research objectives therefore were: 1. To explore what women at differentages and different stages of theirlife...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1979
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Citation

, C. (1979a, September 01). Insurance for women. ANA - ESOMAR. Retrieved November 28, 2025, from


https://ana.esomar.org/documents/insurance-for-women


Research reports

Qualitative research on 'Big Softy' commercial at development stage

A new campaign for Kraft Philadelphiacheese was developed by JWT, with the aimof going on the air in Spring 1979. Hence, research was required totest responses to 'Big Softy' and give someindications in regard to the final detailedexecution and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1979
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Citation

, C. (1979a, September 01). Qualitative research on 'Big Softy' commercial at development stage. ANA - ESOMAR. Retrieved November 28, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-big-softy-commercial-at-development-stage


Research reports

Qualitative research into milk drinks

Batchelors are in the process of developing arange of instant products in the Milk Drinksarea. Given this situation, qualitative research the exercise was required in order to:1. Explore the market viability ofthe concept of an instant milkdrink;2....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1979
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Citation

, C. (1979a, August 01). Qualitative research into milk drinks. ANA - ESOMAR. Retrieved November 28, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-milk-drinks