Abstract:
The authors of this paper consider that they encountered the challenge during the Seventies and that it is appropriate for them to recount their experience for the benefit of those of their fellows who have not been confronted with it as yet. Apart from this desire to share experience - and perhaps even more motivating still, they hope that the paper will arouse a feed-back of information and reaction. The ambitions of the paper are threefold: - To draw attention to the increasing relevancy of simulation models in a market environment that is undergoing radical change and to the usefulness of such models both for market researchers and for decision-makers generally; - To illustrate, by a case study, the manner in which these models can be constructed; - To demonstrate the fact that these models can make an effective contribution in actual practice.
Research Papers
Micro-analytic behavioural simulation models (French)
Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Author: Jean-Philippe Faivre
 
June 15, 1971
Research Papers
Discriminating analysis of qualitative data inputs (French)
Catalogue: ESOMAR Congress 1977: Research For Decision Making
Authors: Jean-Marie Bouroche, A. Le Roux
 
August 28, 1977
