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Quantitative research into symbols for Motorfair

Date of publication: September 1, 1979

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

Wells O'Brien Limited is currently exploring the possibilities of replacing the existing Motorfair symbol with an alternative design. Accordingly, quantitative research was required in order to identify which symbol appears to stimulate more interest in visiting the fair, and which appeared to be preferred by representatives of the target market. The research is also required to determine the level of recognition of the existing Motorfair symbol. 

CRAM/Peter Cooper Archive

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, C. (1979a, September 01). Quantitative research into symbols for Motorfair. ANA - ESOMAR. Retrieved May 14, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-the-key-markets-key-simbols-