Quantitative research into symbols for Motorfair

Date of publication: September 1, 1979


Wells O'Brien Limited is currently exploring the possibilities of replacing the existing Motorfair symbol with an alternative design. Accordingly, quantitative research was required in order to identify which symbol appears to stimulate more interest in visiting the fair, and which appeared to be preferred by representatives of the target market. The research is also required to determine the level of recognition of the existing Motorfair symbol. 

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