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Videos

The role of channel logos in on-demand platforms

This new research from Viacom explores the role that TV channel branding plays in on-demand consumer choice. It seeks to understand what channel branding provides in terms of the consumer user experience and navigation of an on-demand environment,...

Catalogue: ESOMAR Client Summit 2018- Autumn Edition
Author: Christian Kurz
December 12, 2018
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Citation

Kurz, C. (2018a, December 12). The role of channel logos in on-demand platforms . ANA - ESOMAR. Retrieved May 19, 2025, from


https://ana.esomar.org/documents/the-role-of-channel-logos-in-on-demand-platforms-


Videos

McNext

We created a fusion recipe for innovation testing by using CPG innovation screening methodologies as a starting point and reinvented them to reflect QSR realities.

Catalogue: ESOMAR Client Summit 2018- Autumn Edition
Author: Michaela Charette
December 12, 2018
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Citation

Charette, M. (2018a, December 12). McNext. ANA - ESOMAR. Retrieved May 19, 2025, from


https://ana.esomar.org/documents/mcnext


Videos

Have I got news for you?!

What did you last read on Twitter? The latest news event? The score from yesterday's football match? Imagine if brands could spread their messages as efficiently as information flows on Twitter. Our research takes the first steps in that direction.

Catalogue: ESOMAR Client Summit 2018- Autumn Edition
Author: Sara Picazo Lutton
Company: Twitter
December 12, 2018
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Citation

Picazo Lutton, S. (2018a, December 12). Have I got news for you?!. ANA - ESOMAR. Retrieved May 19, 2025, from


https://ana.esomar.org/documents/have-i-got-news-for-you-


Videos

Green with envy

Brand Ireland is built on a powerful insight that will leave you green with envy.

Catalogue: ESOMAR Client Summit 2018- Autumn Edition
Authors: David Cullen, Rory McDonnell
December 12, 2018
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Citation

Cullen and McDonnell (2018a, December 12). Green with envy. ANA - ESOMAR. Retrieved May 19, 2025, from


https://ana.esomar.org/documents/green-with-envy


Videos

Take a load off

The aim of the authors is to share a Case Study on a data informed approach to improving the commercial experience for consumers & brands.

Catalogue: ESOMAR Client Summit 2018- Autumn Edition
Authors: Ashlee Gouldstone, Vicki Draper
December 12, 2018
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Citation

Gouldstone and Draper (2018a, December 12). Take a load off. ANA - ESOMAR. Retrieved May 19, 2025, from


https://ana.esomar.org/documents/take-a-load-off


Videos

LITERALLY picking consumers' brains for better advertising effectiveness

Bringing art and science together to produce positive ROI, drive sales and penetration uplifts, and of course, winning ads.

Catalogue: ESOMAR Client Summit 2018- Autumn Edition
Author: Michelle Gansle
December 12, 2018
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Citation

Gansle, M. (2018a, December 12). LITERALLY picking consumers' brains for better advertising effectiveness. ANA - ESOMAR. Retrieved May 19, 2025, from


https://ana.esomar.org/documents/literally-picking-consumers-brains-for-better-advertising-effectiveness


Videos

Pushing research to a new frontier

As the media landscape becomes more complex and data-led, IRL experiences become a meaningful way to break through to passionate consumers, custom programs that align the complex reality we live in and experience today – the physical and the...

Catalogue: ESOMAR Client Summit 2018- Autumn Edition
Authors: Amanda Fraga, Anubhav Mehrotra
December 12, 2018
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Citation

Fraga and Mehrotra (2018a, December 12). Pushing research to a new frontier. ANA - ESOMAR. Retrieved May 19, 2025, from


https://ana.esomar.org/documents/pushing-research-to-a-new-frontier


Videos

Think smart, act fast and DIY

Rethinking ways of doing research. Tips and tricks to stay agile and the watch-outs and necessary tools needed for in-housing research.

Catalogue: ESOMAR Client Summit 2018- Autumn Edition
Authors: Linda Koelemij, Sanne Valkenburg
December 12, 2018
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Citation

Koelemij and Valkenburg (2018a, December 12). Think smart, act fast and DIY. ANA - ESOMAR. Retrieved May 19, 2025, from


https://ana.esomar.org/documents/think-smart-act-fast-and-diy


Videos

Creating a collaborative and multidisciplinary user research environment

How do you face product and marketing challenges as a team? How can you be relevant to UX designers and a social media team using the same research methodology? Instead of fighting for territory, both teams decided to work together, and that changed...

Catalogue: ESOMAR Client Summit 2018- Autumn Edition
Authors: Heloisa Moura, Julia Santos
December 12, 2018
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Citation

Moura and Santos (2018a, December 12). Creating a collaborative and multidisciplinary user research environment. ANA - ESOMAR. Retrieved May 19, 2025, from


https://ana.esomar.org/documents/creating-a-collaborative-and-multidisciplinary-user-research-environment