Resources Library by ANA

Is the future of conversation silent?

Is the future of conversation silent? With people increasingly communicating by text and emojis, what does this mean for us as researchers, whose job it is to listen and interpret?

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Author: Sarah de Caux

Company: Join the Dots InSites Consulting

November 11, 2018

Of mice and men: Revealing the unconscious with the mouse tracker

In this paper, we will introduce a relatively new technology, the MouseTracker, a method that we have integrated in classic in-depth interviews. This has allowed us to get richer insight on three critical business decisions: - How do we segment...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Authors: George Cox, Jon Osborne, Genevieve Hall

Companies: Insight Dojo, Shionogi

November 11, 2018

Client-side fusion futures (scene-setter)

What is the role of quant and qual? Has it changed? Did methodology change? How? Did the quality of insight change? How much qual, how much quant? In the era of big & thick data, what impact do both have on collaboration, budgeting, timelines,...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Authors: Shibani Nayak, Johannes Hartmann, Adrian Terron, Camila Borja, Jackie Lundblad, Michelle McLoughlin, Sunita Venkataraman

November 11, 2018

Injecting emotion into campaign effectiveness

Is it possible to test whether branded content met its campaign objectives? See how the BBC combined the latest in emotion tracking tech with devilish psych methods to product a new research tool that is taking the advertising world by storm.

Catalogue: Congress 2018

Author: Hamish McPharlin

September 23, 2018

Barry Callebaut strikes gold with the chocolate of the future

We demonstrate how we helped feed the innovation funnel of Barry Callebaut with product ideas that have a higher likelihood of success. We show the importance of working from a motivational and multi-sensory perspective in uncovering a completely new...

Catalogue: Congress 2018

Authors: Karin Loobuyck, Ludovic Depoortere

Company:

September 23, 2018

Blindfolded, describing an elephant

There is little consensus on what the unconscious mind is, and how to measure it. This because the unconscious is not one thing but many. By understanding the full structure of unconscious mind, and using the right tools to measure each part of it,...

Catalogue: Congress 2018

Author: Leigh Caldwell

September 23, 2018

The future of market and social research is qualitative

This is the story of a collaboration of ESOMAR Foundation/Paragon Partnership, BBC Media, Big Sofa, and experienced qualitative researchers from all over the world, coming together to solve an important industry issue - the quality of qualitative...

Catalogue: Congress 2018

Authors: Phyllis MacFarlane, Sonia Whitehead

Company: GfK

September 23, 2018

True ROI of influencers

In this research we focused on conversion which is the most immediate KPI: Does a sponsored vid edited by an influencer, engender more traffic (more impression) on the (sponsoring) brand website? Does it have an impact (immediate or not) on the...

Catalogue: Congress 2018

Authors: Thomas Gruber, Bengül Robillard

Company: respondi

September 23, 2018

Your Honor, we have lost our edge

While the business reality shifted towards one characterised by acceleration, automation and abundance, market research seems to be holding on to the same principles and values as if nothing changed. Have we lost our edge and how can we get it back?

Catalogue: Congress 2018

Authors: Katia Pallini, Annelies Verhaeghe

September 23, 2018