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The future of market and social research is qualitative

Date of publication: September 23, 2018

Catalogue: Congress 2018

Company:

Authors: Phyllis MacFarlane, Sonia Whitehead

Abstract:

This is the story of a collaboration of ESOMAR Foundation/Paragon Partnership, BBC Media, Big Sofa, and experienced qualitative researchers from all over the world, coming together to solve an important industry issue - the quality of qualitative research, globally.

Phyllis MacFarlane

Author

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Sonia Whitehead

Author

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Research Papers

The future of market and social research is qualitative

Catalogue: Congress 2018

Authors: Phyllis MacFarlane, Sonia Whitehead

Company: GfK

September 23, 2018

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Citation

MacFarlane and Whitehead (2018a, September 23). The future of market and social research is qualitative. ANA - ESOMAR. Retrieved February 11, 2025, from


https://ana.esomar.org/documents/the-future-of-market-and-social-research-is-qualitative-9405


Research Papers

The future of qualitative research

Catalogue: Seminar 1995: Looking Through The Kaleidoscope

Authors: Peter Cooper, Simon Patterson

Company: QRi Consulting Ltd.

December 1, 1995

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Citation

Cooper and Patterson (1995a, December 01). The future of qualitative research. ANA - ESOMAR. Retrieved February 11, 2025, from


https://ana.esomar.org/documents/the-future-of-qualitative-research


Research Papers

The future of market research products and markets

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties

Author: Jagdish N. Sheth

 

June 15, 1979

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Citation

Sheth, J. N. (1979a, June 15). The future of market research products and markets. ANA - ESOMAR. Retrieved February 11, 2025, from


https://ana.esomar.org/documents/the-future-of-market-research-products-and-markets


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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

MacFarlane and Whitehead (2018a, September 23). The future of market and social research is qualitative. ANA - ESOMAR. Retrieved February 11, 2025, from


https://ana.esomar.org/documents/the-future-of-market-research-products-and-markets