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The future of market and social research is qualitative

Date of publication: September 23, 2018

Catalogue: Congress 2018

Company:

Authors: Phyllis MacFarlane, Sonia Whitehead

Abstract:

This is the story of a collaboration of ESOMAR Foundation/Paragon Partnership, BBC Media, Big Sofa, and experienced qualitative researchers from all over the world, coming together to solve an important industry issue - the quality of qualitative research, globally.

Phyllis MacFarlane

Author

This is a long description of some author details.

Sonia Whitehead

Author

This is a long description of some author details.

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Hill and Guhlich (2013a, June 15). The sound of Big Data. ANA - ESOMAR. Retrieved November 29, 2023, from


https://ana.esomar.org/documents/the-sound-of-big-data


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https://ana.esomar.org/documents/the-shift-from-order-taker-to-pro-active-consultant-