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Research papers

How should a product score in a blind test to stand a chance in the market? (German)

On the basis of practical research experience gained over many years the author has formulated guidelines for the interpretation of product test results. These guidelines are minimum ratings a product should score in a product test if it is to have a...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Author: Jörg Rehorn
September 1, 1976
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Citation

Rehorn, J. (1976a, September 01). How should a product score in a blind test to stand a chance in the market? (German). ANA - ESOMAR. Retrieved September 28, 2025, from


https://ana.esomar.org/documents/how-should-a-product-score-in-a-blind-test-to-stand-a-chance-in-the-market-german-


Research reports

Qualitative research into men's hair care product concepts

Earlier research by CRAM Ltd. identified the potentialfor new products in certain areas within the men's hair caremarket. Further considerations and inputs from Beechams Ltd. and Leo Burnetts Ltd. have resulted in the development of13 concepts which...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1976
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Citation

, C. (1976a, September 01). Qualitative research into men's hair care product concepts . ANA - ESOMAR. Retrieved September 28, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-men-s-hair-care-product-concepts-


Research reports

Dairy box pack research

Three new packs have been produced for Dairy Box. The objectives of this research were to evaluate eachpack in terms of the T-Plan:1. Do they maintain Dairy Box's image as thebest quality milk chocolate assortment?; 2. Do they make the brand warmer...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1976
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Citation

, C. (1976a, September 01). Dairy box pack research. ANA - ESOMAR. Retrieved September 28, 2025, from


https://ana.esomar.org/documents/dairy-box-pack-research


Research reports

Qualitative research on Five Pints

Five Pints is "filled milk" (skimmed milk withvegetable fats added) which was launched by Unigateinto Lancashire in March 1976. This research has been done to assess in qualitativeterms consumer attitudes to the introduction of FivePints, and its...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1976
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Citation

, C. (1976a, September 01). Qualitative research on Five Pints. ANA - ESOMAR. Retrieved September 28, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-five-pints


Research papers

Public policy and consumer information

Many legislative decisions have been adopted regarding the dissemination of product information to consumers. However, there is very little evidence that consumers' purchase behaviour has been affected by these actions. This paper is an attempt to...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Author: Jean-Philippe Faivre
Company: Burke, Inc.
September 1, 1976
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Citation

Faivre, J. (1976a, September 01). Public policy and consumer information . ANA - ESOMAR. Retrieved September 28, 2025, from


https://ana.esomar.org/documents/public-policy-and-consumer-information-


Research reports

Qualitative research into new range pack designs for Three Wishes

Elida has submitted two new pack designs for theThree Wishes range which comprises foam bath antiperspirants in aerosol and roll-on forms,talc, and soap. Three variants will be developed. The specific objectives of the research were asfollows:1....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1976
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Citation

, C. (1976a, August 01). Qualitative research into new range pack designs for Three Wishes. ANA - ESOMAR. Retrieved September 28, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-new-range-pack-designs-for-three-wishes


Research reports

Qualitative research into project Samba

A new product development company has developed the idea of afragrance range called Samba. The range will be centered on anaerosol fragrance and may be extended into other toiletryareas. It is targeted toappeal to 16 - 24-year-old girls and currently...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1976
×

Citation

, C. (1976a, August 01). Qualitative research into project Samba. ANA - ESOMAR. Retrieved September 28, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-project-samba


Research reports

Qualitative research on Snowflake project

Beecham propose to introduce a new anti-dandruffshampoo containing Zinc Omadine.The present research was conducted in order toprovide background information on consumer attitudesto medicated shampoos, which would act as a guide indeveloping a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1976
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Citation

, C. (1976a, August 01). Qualitative research on Snowflake project. ANA - ESOMAR. Retrieved September 28, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-snowflake-project


Research reports

Consumer reactions towards 'The People's Bank' on behalf of the Provident Clothing & Supplying Co. Ltd.

The Provident Company owns a financial institution,purchased before the Consumer Credit Act came into force,named 'The People's Bank '. Hence it was considered necessary to investigate consumerreaction to the concept of another Bank and to the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1976
×

Citation

, C. (1976a, August 01). Consumer reactions towards 'The People's Bank' on behalf of the Provident Clothing & Supplying Co. Ltd.. ANA - ESOMAR. Retrieved September 28, 2025, from


https://ana.esomar.org/documents/consumer-reactions-towards-the-people-s-bank-on-behalf-of-the-provident-clothing-supplying-co-ltd-