Abstract:
Elida has submitted two new pack designs for the Three Wishes range which comprises foam bath antiperspirants in aerosol and roll-on forms, talc, and soap. Three variants will be developed. The specific objectives of the research were as follows:
1. To assess whether either of the two-pack designs are perceived as being suitable for the Three Wishes range as a whole;
2. To gauge which of the two is the most suitable for foam bath;
3. To discover whether the design(s) have the right connections for each individual product;
4. To assess whether the design(s) effectively convey the moods;
5. To investigate specifically respondents' reactions to the silver antiperspirant aerosol can and to the two alternative talc packs within each range.
