Qualitative research into new range pack designs for Three Wishes
Elida has submitted two new pack designs for the Three Wishes range which comprises foam bath antiperspirants in aerosol and roll-on forms, talc, and soap. Three variants will be developed. The specific objectives of the research were as follows:
1. To assess whether either of the two-pack designs are perceived as being suitable for the Three Wishes range as a whole;
2. To gauge which of the two is the most suitable for foam bath;
3. To discover whether the design(s) have the right connections for each individual product;
4. To assess whether the design(s) effectively convey the moods;
5. To investigate specifically respondents' reactions to the silver antiperspirant aerosol can and to the two alternative talc packs within each range.
- This could also be of interest