Consumer reactions towards 'The People's Bank' on behalf of the Provident Clothing & Supplying Co. Ltd.

Date of publication: August 1, 1976


The Provident Company owns a financial institution, purchased before the Consumer Credit Act came into force, named 'The People's Bank '. Hence it was considered necessary to investigate consumer reaction to the concept of another Bank and to the name and concept of 'The People's Bank'. 

CRAM/Peter Cooper Archive


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