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Consumer reactions towards 'The People's Bank' on behalf of the Provident Clothing & Supplying Co. Ltd.

Date of publication: August 1, 1976

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

The Provident Company owns a financial institution, purchased before the Consumer Credit Act came into force, named 'The People's Bank '. Hence it was considered necessary to investigate consumer reaction to the concept of another Bank and to the name and concept of 'The People's Bank'. 

CRAM/Peter Cooper Archive

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, C. (1978a, May 01). Research report on consumer reactions to the National Giro Bank. ANA - ESOMAR. Retrieved May 18, 2025, from


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Citation

, C. (1976a, August 01). Consumer reactions towards 'The People's Bank' on behalf of the Provident Clothing & Supplying Co. Ltd.. ANA - ESOMAR. Retrieved May 18, 2025, from


https://ana.esomar.org/documents/the-self-service-bank