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Virtual reality meets traditional research

Date of publication: October 26, 2017

Catalogue: Congress 2017: Visionary

Company:

Author: Alexandra Chirilov

Abstract:

Virtual Reality (VR) is becoming more widely available for consumers. The GfK Tech Trends Report 2017 shows an increased consumer interest in VR with 40% of UK consumers, above 18 years old, intending to buy a VR device in the next 12 months.

Alexandra Chirilov

Author

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Research Papers

Virtual reality meets traditional research

Catalogue: Congress 2017: Visionary

Author: Alexandra Chirilov

Company: GfK

September 3, 2017

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Citation

Chirilov, A. (2017a, September 03). Virtual reality meets traditional research. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/virtual-reality-meets-traditional-research


Research Papers

Marrying marketing research and virtual reality

Catalogue: Seminar 1995: Information Technology- How Can Research Keep Up With The Peace Of Change

Author: Stephen P. Needel

 

January 1, 1995

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Citation

Needel, S. P. (1995a, January 01). Marrying marketing research and virtual reality. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/marrying-marketing-research-and-virtual-reality


Research Papers

A debrief through a virtual reality window

Catalogue: Congress 2016: #WOW

Authors: Paul Labagnara, Alastair Liptrot

Company: The Lab Strategy & Planning

September 22, 2016

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Citation

Labagnara and Liptrot (2016a, September 22). A debrief through a virtual reality window. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/a-debrief-through-a-virtual-reality-window


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Citation

Chirilov, A. (2017a, October 26). Virtual reality meets traditional research. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/a-debrief-through-a-virtual-reality-window