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Research papers

Researching a mobile population

The purpose of the paper is twofold: firstly to describe the problems involved in conducting research, and particularly continuous research, among a highly mobile minority group: and secondly to consider the techniques of continuous advertising...

Catalogue: Seminar 1988: Travel And Tourism Research
Author: Mike Denny
May 4, 1988
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Citation

Denny, M. (1988a, May 04). Researching a mobile population. ANA - ESOMAR. Retrieved March 27, 2026, from


https://ana.esomar.org/documents/researching-a-mobile-population


Research papers

Understanding the hotel guest

The paper reveals the importance of the individual business traveller as the hotel choice decision maker; the 'satisfier' nature of hotel buying with guests' aiming to minimise the risks they take when buying a hotel room; the strong influence of...

Catalogue: Seminar 1988: Travel And Tourism Research
Author: Crispian Tarrant
April 5, 1988
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Citation

Tarrant, C. (1988a, April 05). Understanding the hotel guest. ANA - ESOMAR. Retrieved March 27, 2026, from


https://ana.esomar.org/documents/understanding-the-hotel-guest


Research papers

How to make the most of your brand

This example shows well that this way of reasoning and its pertaining techniques made it possible to find a competitive locating which helped to endow red AMBASSADEUR with a strong personality and to use at the same time all the potentialities of the...

Catalogue: ESOMAR Monograph Series Vol.2: Qualitative Research- The 'New', The 'Old' And A Question Mark
Author: Richard Lancestre
December 1, 1987
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Citation

Lancestre, R. (1987a, December 01). How to make the most of your brand . ANA - ESOMAR. Retrieved March 27, 2026, from


https://ana.esomar.org/documents/how-to-make-the-most-of-your-brand-


Research papers

Qualitative research and travel publication design

The purpose of this paper is to explore ways in which qualitative research techniques, both group discussions and depth interviews, can be used to assist in the design of a range of different publications in the travel and tourism industries, the...

Catalogue: Seminar 1987: Publishing For Optimum Profit
Author: Mark Hodgson
November 25, 1987
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Citation

Hodgson, M. (1987a, November 25). Qualitative research and travel publication design . ANA - ESOMAR. Retrieved March 27, 2026, from


https://ana.esomar.org/documents/qualitative-research-and-travel-publication-design-


Research papers

Evaluating the advertising revenue for a new title

The aim of this paper is to review a number of important aspects of this question, above all concerning incomes from advertisements.This paper consists of three parts: Part 1 offers a brief analysis of the readers market. The desire to achieve...

Catalogue: Seminar 1987: Publishing For Optimum Profit
Author: Hans van der Poel
November 25, 1987
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Citation

van der Poel, H. (1987a, November 25). Evaluating the advertising revenue for a new title . ANA - ESOMAR. Retrieved March 27, 2026, from


https://ana.esomar.org/documents/evaluating-the-advertising-revenue-for-a-new-title-


Research papers

Using a panel to redesign farmers weekly

The objective of this paper is to show how editorial research via a panel of farmers formed the cornerstone of the re-design of Farmers Weekly, the major weekly magazine catering for the agricultural market in Great Britain.

Catalogue: Seminar 1987: Publishing For Optimum Profit
Authors: John R. M. Thom, Adrian Gunzi
November 25, 1987
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Citation

Thom and Gunzi (1987a, November 25). Using a panel to redesign farmers weekly. ANA - ESOMAR. Retrieved March 27, 2026, from


https://ana.esomar.org/documents/using-a-panel-to-redesign-farmers-weekly


Research papers

Marketing research plan for the launch of Auto Oggi

This paper shows two interesting experiences in the Publishing World: 1. The possibility of "exporting" a successful Magazine from one country to another country;2. The validity of the marketing oriented approach already widely tested for Mass Market...

Catalogue: Seminar 1987: Publishing For Optimum Profit
Authors: Arnaldo Aisa, Luisa Pogliana
November 25, 1987
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Citation

Aisa and Pogliana (1987a, November 25). Marketing research plan for the launch of Auto Oggi. ANA - ESOMAR. Retrieved March 27, 2026, from


https://ana.esomar.org/documents/marketing-research-plan-for-the-launch-of-auto-oggi


Research papers

Changing the name of a newspaper

The 'Gelderlander' is the largest regional newspaper in the Netherlands. One of the major editions (circulation 36.000 copies) is distributed inthe city of Arnhem (20 kilometers to the north of Nijmegen) and its surrounding area. For historical...

Catalogue: Seminar 1987: Publishing For Optimum Profit
Authors: Filip van Dijk, Leendert van Meerem
November 25, 1987
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Citation

van Dijk and van Meerem (1987a, November 25). Changing the name of a newspaper. ANA - ESOMAR. Retrieved March 27, 2026, from


https://ana.esomar.org/documents/changing-the-name-of-a-newspaper


Research papers

Magazines covers

The main argument put forward in this paper is that covers are of vital importance in stimulating magazine sales and readership and that market research can contribute greatly towards making them more effective in their impact and communication. The...

Catalogue: Seminar 1987: Publishing For Optimum Profit
Author: Heather Mulholland
November 25, 1987
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Citation

Mulholland, H. (1987a, November 25). Magazines covers. ANA - ESOMAR. Retrieved March 27, 2026, from


https://ana.esomar.org/documents/magazines-covers