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Magazines covers

Date of publication: November 25, 1987

Catalogue: Seminar 1987: Publishing For Optimum Profit

Author: Heather Mulholland

Abstract:

The main argument put forward in this paper is that covers are of vital importance in stimulating magazine sales and readership and that market research can contribute greatly towards making them more effective in their impact and communication. The paper looks at the most suitable research methodology for conducting cover research and for interpreting results. Finally, the paper discusses the anatomy of a good cover, dissecting the various elements that contribute towards success.

Heather Mulholland

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Research Papers

Magazines

Catalogue: ESOMAR/ARF WAM Conference 2002: Print

Authors: Bruno Schumutz, Eric Vernette

 

June 13, 2002

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Citation

Schumutz and Vernette (2002a, June 13). Magazines. ANA - ESOMAR. Retrieved June 22, 2025, from


https://ana.esomar.org/documents/magazines


Research Papers

Women's magazines

Catalogue: Seminar 1997: New Challenges And Opportunities For The Publishing Industry

Authors: Gareth Cooper, Glynis Jones

 

June 15, 1997

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Citation

Cooper and Jones (1997a, June 15). Women's magazines. ANA - ESOMAR. Retrieved June 22, 2025, from


https://ana.esomar.org/documents/women-s-magazines


Research Papers

Advertising in magazines

Catalogue: Seminar 1997: New Challenges And Opportunities For The Publishing Industry

Authors: Marc Vincent, Annick Vincent

 

June 15, 1997

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Citation

Vincent and Vincent (1997a, June 15). Advertising in magazines. ANA - ESOMAR. Retrieved June 22, 2025, from


https://ana.esomar.org/documents/advertising-in-magazines


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Citation

Mulholland, H. (1987a, November 25). Magazines covers. ANA - ESOMAR. Retrieved June 22, 2025, from


https://ana.esomar.org/documents/advertising-in-magazines