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Evaluating the advertising revenue for a new title

Date of publication: November 25, 1987

Catalogue: Seminar 1987: Publishing For Optimum Profit

Author: Hans van der Poel

Abstract:

The aim of this paper is to review a number of important aspects of this question, above all concerning incomes from advertisements.This paper consists of three parts: Part 1 offers a brief analysis of the readers market. The desire to achieve advertising goals begins with the study of that market. This should be done not only for a cost per thousand readers. Part 2 describes an analysis of the advertising market. How is the market composed, what does the future bode, what is the renewal percentage, etc. Part 3 describes various aspects concerning the introducing of a new magazine.

Hans van der Poel

Author

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Citation

van der Poel, H. (1987a, November 25). Evaluating the advertising revenue for a new title . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/evaluating-the-advertising-revenue-for-a-new-title-