Resources Library by ANA

Market research and econometric analysis Integrated in a forecast model

This report proposes; to show how Pietro Gennaro e Associati has undertaken and resolved, using complementary methodologies, the problems of forecasting the development of an industrial sector. We have deemed it worthwhile to give a demonstration of...

Catalogue: ESOMAR Congress 1964

Author: Achille Del Castillo

June 15, 1964

Econometric methods in forecasting sales of industrial products

There are of course considerable advantages in forecasting the sales of industrial products, whether for taking decisions regarding Investments (medium and long term) or the orientation of sales and production policy (short and medium term), but such...

Catalogue: ESOMAR Congress 1964

Authors: Michel Salomon, Pierre Aviron

June 15, 1964

The role of marketing research in planning company development

This report intends to show how an Italian company has set up and carried out a development program taking as a basis the results obtained from a marketing research plan. No special methodologies were used for each separate research but taken as a...

Catalogue: ESOMAR Congress 1964

Author: Domenico d'Angelo

June 15, 1964

The president's preface (English-French-German)

The role of ESOMAR, therefore, is to be the focal point of pioneers, those who have the faith and the enthusiasm to examine thoroughly their method a within a group of individuals who are ardent propagandist of market research in those national...

Catalogue: ESOMAR Yearbook 1963-1964

Author: Yves Fournis

June 15, 1964

Market research and management decisions

This paper is concerned with management decisions about marketing in the consumer goods industries; and particularly with non-durables (e.g. food, drink, tobacco, household necessities) which account for a large share of total marketing activity in...

Catalogue: ESOMAR Congress 1964

Author: N. J. Squirrell

Company: Procter & Gamble

June 15, 1964

Significativity of the persuasion degree in the judgements expressed in the interviewing process, and a procedure for measuring it

The problem of evaluating judgements obtained by questioning is an open one. If such Judgements are to be used as a basis for market policy decisions, we must be certain they are valid. They must be differentiated and analysed. This should be based...

Catalogue: ESOMAR Congress 1964

Author: Herbert Flögel

June 15, 1964

The application of "psychological ironmongery" to commercial problems

I should like to talk about another long established piece of psychological ironmongery that seems to offer a possibility of measuring, in the field of commercial research, meaningful responses to sensory stimuli. This is the psychogalvano-meter, an...

Catalogue: ESOMAR Congress 1964

Authors: John M. Caffyn, N. A. Brown

June 15, 1964

Distribution surveys about food-stuffs

During the last ten years, the use of method sf sampling surveys has seen a marked development in more and more various branches: - General socio-economical surveys; - Consumer behaviour surveys; - Public opinion surveys; - Product tests; - Customers...

Catalogue: ESOMAR Congress 1964

Author: Philippe Baur

Company: KANTAR TNS Malaysia

June 15, 1964

Limits and value of forecasts by statistic-mathematical approach

In our work as industrial surveyors particularly concerned with the chemical field, we have often to face discussions about two main subjects, which, although - in our opinion - covering the chemical branch, may also occur to most of the market...

Catalogue: ESOMAR Congress 1964

Author: Iginio Lagioni

June 15, 1964