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Market research and econometric analysis Integrated in a forecast model

Date of publication: June 15, 1964

Catalogue: ESOMAR Congress 1964

Author: Achille Del Castillo

Abstract:

This report proposes; to show how Pietro Gennaro e Associati has undertaken and resolved, using complementary methodologies, the problems of forecasting the development of an industrial sector. We have deemed it worthwhile to give a demonstration of our experience not only to point out. the single methodologies.employed, but to the fullest extent to which these were utilised. The principal objective of this study has been to forecast the future development of residential construction in Italy for the period 1965-1970,

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