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Market research and econometric analysis Integrated in a forecast model

Date of publication: June 15, 1964

Catalogue: ESOMAR Congress 1964

Author: Achille Del Castillo

Abstract:

This report proposes; to show how Pietro Gennaro e Associati has undertaken and resolved, using complementary methodologies, the problems of forecasting the development of an industrial sector. We have deemed it worthwhile to give a demonstration of our experience not only to point out. the single methodologies.employed, but to the fullest extent to which these were utilised. The principal objective of this study has been to forecast the future development of residential construction in Italy for the period 1965-1970,

Achille Del Castillo

Author

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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Del Castillo, A. (1964a, June 15). Market research and econometric analysis Integrated in a forecast model. ANA - ESOMAR. Retrieved July 02, 2025, from


https://ana.esomar.org/documents/market-research-and-econometric-analysis-integrated-in-a-forecast-model