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Videos

Content rockstars

It?s not every daythat a small millennial insights team step changes in-market impact in a hugemultinational. In 2017, UnileverCMI created the Content Centre of Excellence as a small team to step-change content capabilities in Unilever. We...

Catalogue: Client Summit 2019- Autumn Edition
Author: Namita Mediratta
Company: Unilever
October 3, 2019
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Citation

Mediratta, N. (2019a, October 03). Content rockstars. ANA - ESOMAR. Retrieved June 16, 2025, from


https://ana.esomar.org/documents/content-rockstars


Videos

Embedding diversity and inclusion throughout Jaguar Land Rover

Why considering and addressing core business behaviours as well as the end-to-end customer journey, driven by customer insight, is essential in creating and implementing an authentic diversity and inclusion strategy.

Catalogue: Client Summit 2019- Autumn Edition
Author: Anne-Sophie Boettcher
Company: Jaguar Land Rover Automotive
October 3, 2019
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Citation

Boettcher, A. (2019a, October 03). Embedding diversity and inclusion throughout Jaguar Land Rover. ANA - ESOMAR. Retrieved June 16, 2025, from


https://ana.esomar.org/documents/embedding-diversity-and-inclusion-throughout-jaguar-land-rover


Videos

Brand purpose: Love it or hate it

Brand purpose marketing seems to be the Marmite of ad land in 2019. Regardless of whether you love it or hate it, we've uncovered 10 learnings on Brand Purpose based in research.

Catalogue: Client Summit 2019- Autumn Edition
Authors: Sara Picazo Lutton, Rob Turnbull
Company: Twitter
October 3, 2019
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Citation

Picazo Lutton and Turnbull (2019a, October 03). Brand purpose: Love it or hate it. ANA - ESOMAR. Retrieved June 16, 2025, from


https://ana.esomar.org/documents/brand-purpose-love-it-or-hate-it


Videos

Duty, identity, credibility: Fake news and the ordinary citizen

In the face of rising media coverage of the harms, machinations, and actors responsible for spreading misinformation, our research project sought to surface a crucial but underexplored side of the fake news debate - the role of the ordinary citizen.

Catalogue: Client Summit 2019- Autumn Edition
Authors: Lucile Stengel, Sapna Solanki
Company: British Broadcasting Corporation (BBC)
October 3, 2019
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Citation

Stengel and Solanki (2019a, October 03). Duty, identity, credibility: Fake news and the ordinary citizen. ANA - ESOMAR. Retrieved June 16, 2025, from


https://ana.esomar.org/documents/duty-identity-credibility-fake-news-and-the-ordinary-citizen


Videos
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Citation

Smith and Bluck (2019a, October 03). Qually seems to be the hardest word. ANA - ESOMAR. Retrieved June 16, 2025, from


https://ana.esomar.org/documents/qually-seems-to-be-the-hardest-word


Videos

Driving business impact through digitization

Learn how PepsiCo developed a revolutionary new approach to pre-testing with Ada TV to unlock stronger prediction power to enable better, faster and stronger advertising development. 

Catalogue: Client Summit 2019- Autumn Edition
Authors: Kevin Evans, Laura Barber
Company: PepsiCo
October 3, 2019
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Citation

Evans and Barber (2019a, October 03). Driving business impact through digitization. ANA - ESOMAR. Retrieved June 16, 2025, from


https://ana.esomar.org/documents/driving-business-impact-through-digitization


Videos
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Citation

Wilde, N. (2019a, October 03). Data strategy framework. ANA - ESOMAR. Retrieved June 16, 2025, from


https://ana.esomar.org/documents/data-strategy-framework


Videos

When analytics go wrong

Insights departments need to step up and take control of analytics to save the industry and their own business.

Catalogue: Client Summit 2019- Autumn Edition
Authors: Stuart McGown, Tony Costella
Companies: Philips International, Heineken
October 3, 2019
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Citation

McGown and Costella (2019a, October 03). When analytics go wrong. ANA - ESOMAR. Retrieved June 16, 2025, from


https://ana.esomar.org/documents/when-analytics-go-wrong


Videos

Trusting the Internet

The main goal of this presentation is to open a discussion around internet research (quali & quanti  and panels), whether the offline audience is still different vs online, and whether you need to check the online results with ethnography.

Catalogue: Client Summit 2019- Autumn Edition
Author: Yuliya Yakupova
Company: Cherkizovo Group
October 3, 2019
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Citation

Yakupova, Y. (2019a, October 03). Trusting the Internet. ANA - ESOMAR. Retrieved June 16, 2025, from


https://ana.esomar.org/documents/trusting-the-internet