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Videos

Take a load off

The aim of the authors is to share a Case Study on a data informed approach to improving the commercial experience for consumers & brands.

Catalogue: ESOMAR Client Summit 2018- Autumn Edition
Authors: Ashlee Gouldstone, Vicki Draper
December 12, 2018
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Citation

Gouldstone and Draper (2018a, December 12). Take a load off. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/take-a-load-off


Videos

LITERALLY picking consumers' brains for better advertising effectiveness

Bringing art and science together to produce positive ROI, drive sales and penetration uplifts, and of course, winning ads.

Catalogue: ESOMAR Client Summit 2018- Autumn Edition
Author: Michelle Gansle
December 12, 2018
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Citation

Gansle, M. (2018a, December 12). LITERALLY picking consumers' brains for better advertising effectiveness. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/literally-picking-consumers-brains-for-better-advertising-effectiveness


Videos

Pushing research to a new frontier

As the media landscape becomes more complex and data-led, IRL experiences become a meaningful way to break through to passionate consumers, custom programs that align the complex reality we live in and experience today – the physical and the...

Catalogue: ESOMAR Client Summit 2018- Autumn Edition
Authors: Amanda Fraga, Anubhav Mehrotra
December 12, 2018
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Citation

Fraga and Mehrotra (2018a, December 12). Pushing research to a new frontier. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/pushing-research-to-a-new-frontier


Videos

Think smart, act fast and DIY

Rethinking ways of doing research. Tips and tricks to stay agile and the watch-outs and necessary tools needed for in-housing research.

Catalogue: ESOMAR Client Summit 2018- Autumn Edition
Authors: Linda Koelemij, Sanne Valkenburg
December 12, 2018
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Citation

Koelemij and Valkenburg (2018a, December 12). Think smart, act fast and DIY. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/think-smart-act-fast-and-diy


Videos

Creating a collaborative and multidisciplinary user research environment

How do you face product and marketing challenges as a team? How can you be relevant to UX designers and a social media team using the same research methodology? Instead of fighting for territory, both teams decided to work together, and that changed...

Catalogue: ESOMAR Client Summit 2018- Autumn Edition
Authors: Heloisa Moura, Julia Santos
December 12, 2018
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Citation

Moura and Santos (2018a, December 12). Creating a collaborative and multidisciplinary user research environment. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/creating-a-collaborative-and-multidisciplinary-user-research-environment


Magazines

Research World (November-December 2018)

This issue celebrates and examines the role of qualitative research in our vast panoply of insights tools and approaches. There is much tocelebrate, not least that qualitative has been perhaps even more adaptive to new approaches and technologies...

Catalogue: Research World 2018
Author: ESOMAR B.V.
December 1, 2018
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Citation

B.V., E. (2018a, December 01). Research World (November-December 2018). ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/research-world-november-december-2018-


Webinars

GDPR: What every US researcher and data analyst need to know

Are you overwhelmed by GDPR information and instructions? Wondering if you're doing everything you need to comply, or worried you might have missed something? ESOMAR's Kim Smouter Umans, an expert on GDPR compliance shares all the essentials and...

Catalogue: Webinars 2018
Author: Kim Smouter-Umans
November 15, 2018
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Citation

Smouter-Umans, K. (2018a, November 15). GDPR: What every US researcher and data analyst need to know. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/gdpr-what-every-us-researcher-and-data-analyst-need-to-know


Webinars

The great internal communication experiment

Driving insight into the hearts and minds of stakeholders is Coca-Cola Knowledge and Insight's biggest challenge. This presentation examines which communications create most engagement with internal audiences & provides guidelines to change...

Catalogue: Webinars 2018
Authors: Lucy Davison, Lauren Raby
November 13, 2018
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Citation

Davison and Raby (2018a, November 13). The great internal communication experiment. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/the-great-internal-communication-experiment


Research papers

Of mice and men: Revealing the unconscious with the mouse tracker

In this paper, we will introduce a relatively new technology, the MouseTracker, a method that we have integrated in classic in-depth interviews. This has allowed us to get richer insight on three critical business decisions:- How do we segment...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Daniel Rayner, George Cox, Genevieve Hall, Jon Osborne, Vivek Banerji
Companies: Shionogi, Insight Dojo
November 11, 2018
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Citation

Rayner, Cox, Hall, Osborne and Banerji (2018a, November 11). Of mice and men: Revealing the unconscious with the mouse tracker. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/of-mice-and-men-revealing-the-unconscious-with-the-mouse-tracker-9475