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Research reports

Qualitative research on Poundstretcher European Low Fares freewheeler and homex

The research was required on several alternative concepts which have been developed for potential advertising for Poundstretcher European Low Fares. In summary, the objectives of this research were, primarily: go assess levels of interest in the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1976
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Citation

, C. (1976a, January 01). Qualitative research on Poundstretcher European Low Fares freewheeler and homex. ANA - ESOMAR. Retrieved November 30, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-poundstretcher-european-low-fares-freewheeler-and-homex


Research reports

Initial qualitative research on positioning of Project WJ in the UK

The purpose of this research was to explore and develop atheoretical framework of motivations and behavior withregard to health and nutrition, and to formulate hypothesesabout a likely market for Morningstar. These hypothesesare then to be tested and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1976
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Citation

, C. (1976a, January 01). Initial qualitative research on positioning of Project WJ in the UK. ANA - ESOMAR. Retrieved November 30, 2025, from


https://ana.esomar.org/documents/initial-qualitative-research-on-positioning-of-project-wj-in-the-uk


Research reports

Research on 'snow white' Night Nurse

The 'Snow White' approach has been developed as an extensionof the current Night Nurse advertising forpossible use in 1976. This approach, which was available forresearch as a rough animatic uses a novel form of advertisingexpression for a serious...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1976
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Citation

, C. (1976a, January 01). Research on 'snow white' Night Nurse. ANA - ESOMAR. Retrieved November 30, 2025, from


https://ana.esomar.org/documents/research-on-snow-white-night-nurse


Research reports

Qualitative research on acceptability of a liquid laundry detergent 'Carico'

This research was undertaken to assess the potential consumerinterest in the 'Carica' concept and to provide pointers on the optimum forms of positioning (packing, description,advertising) for it. The research described here is a preliminary probe...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1976
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Citation

, C. (1976a, January 01). Qualitative research on acceptability of a liquid laundry detergent 'Carico'. ANA - ESOMAR. Retrieved November 30, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-acceptability-of-a-liquid-laundry-detergent-carico-


Research reports

Qualitative research on a new square 1 litre orange squash pack for Sainsbury's

A new square 1-liter bottle has been designed forSainsbury's squash. It is made of translucent thickerpolythene by contrast to the present round, clear bottleand does not resemble other 25t oz or 35 o z packs . Itcould also be considered for use with...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1976
×

Citation

, C. (1976a, January 01). Qualitative research on a new square 1 litre orange squash pack for Sainsbury's . ANA - ESOMAR. Retrieved November 30, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-a-new-square-1-litre-orange-squash-pack-for-sainsbury-s-


Research reports

Qualitative research into Hawaiian Punch

Beecham Products is considering marketing Hawaiian Punchon a license from R.J. R. Foods. The basic objectives of the research reported here were toascertain whether there is a likely market gap for such aproduct and if so, those positioning concepts...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1976
×

Citation

, C. (1976a, January 01). Qualitative research into Hawaiian Punch. ANA - ESOMAR. Retrieved November 30, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-hawaiian-punch


Research reports

Qualitative research on Grovewood Kitchen Units TV commercials

Cogent Elliott has devised two television commercials on the theme 'Tramps' for a nationalcampaign for Grovewood Impact - a self-assembly range ofkitchen units.The objectives of the campaign are to communicate GrovewoodImpact as a range of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1976
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Citation

, C. (1976a, January 01). Qualitative research on Grovewood Kitchen Units TV commercials . ANA - ESOMAR. Retrieved November 30, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-grovewood-kitchen-units-tv-commercials-


Research reports

Qualitative research on 'incident' commercial

'Incident' is a new fragrance for women, designed to appealprimarily to:Single girls aged 17-22 years who regularly use a fragrance duringthe daytime.A secondary target is all women aged 15-35 years who use afragrance regularly during the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1976
×

Citation

, C. (1976a, January 01). Qualitative research on 'incident' commercial . ANA - ESOMAR. Retrieved November 30, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-incident-commercial-


Research reports

Qualitative research on senior service 'Ship'

The objectives of this research were to examine reactions to the concept as represented by the 'Ship' pack, product and advertising. The concept as a whole was examined and compared with the idea of a Player's concept. Motivational elements were...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 11, 1975
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Citation

, C. (1975a, December 11). Qualitative research on senior service 'Ship'. ANA - ESOMAR. Retrieved November 30, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-senior-service-ship-