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Discussion group II

Date of publication: June 15, 1972

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry

Author: R. W. Kalusche

Abstract:

The topics under discussion in our group did not particularly concern today's subjects . We have been talking about a subject that had our special interest: "editorial research in the broadest sense", thereby adding another session to our programme.

R. W. Kalusche

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Research Papers

Discussion group III

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry

Authors: W. D. McClelland, R. A. Davie

 

June 15, 1972

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Citation

McClelland and Davie (1972a, June 15). Discussion group III. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/discussion-group-iii


Research Papers

Discussion group IV

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry

Authors: Friedrich Wendt, Michael D. Ryan

 

June 15, 1972

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Citation

Wendt and Ryan (1972a, June 15). Discussion group IV. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/discussion-group-iv


Research Papers

Discussion group I

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry

Author: J. Barter

 

June 15, 1972

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Citation

Barter, J. (1972a, June 15). Discussion group I. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/discussion-group-i


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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Kalusche, R. W. (1972a, June 15). Discussion group II. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/discussion-group-i