Resources Library by ANA

When the nip becomes a bite

FMCG is experiencing a new wave of competition from Challenger brands. What is the Challenger story in India? Who are they, what are their strategies and most importantly, how should the established players protect and prevail. This presentation...

Catalogue: Congress 2018

Author: Ritanbara Mundrey

September 23, 2018

McNext

McDonald's Canada partnered with Dig Insight to build a new menu testing solution. We created a fusion recipe for innovation testing by using CPG innovation screening methodologies as a starting point and reinvented them to reflect QSR realities.

Catalogue: Congress 2018

Authors: Michaela Charette, Michael Edwards

Company: Dig Insights

September 23, 2018

Reimagine innovation

A new people-centric approach combined with LIVE development of innovation allowed teams to come up with some disruptive innovations for Danone Waters (plain water & Aquadrinks) across key markets (Mexico, China, Indonesia, etc.).

Catalogue: Congress 2018

Author: Dieter Deceuninck

Company: Danone

September 23, 2018

Smart people meters

The world of measurement is changing. New streaming technologies with over-the-top (OTT) apps, connected devices and social media are expanding the media landscape. On the technology side, data management platforms, advertising exchanges and...

Catalogue: Congress 2018

Author: Adriana Rocha

September 23, 2018

Taking the guesswork out of a successful strategy for McDonald's Malaysia

The Talent Contest: ESOMAR Research Effectiveness Award Finalist.

Catalogue: Congress 2018

Authors: Ipsita Ghosh, Xiang Yee Chow

Company: Kantar

September 23, 2018

Making hay where the sun shines

A novel way to gather consumer thoughts & reactions by employing the four core factors that drive digital madness–internet, smartphone, global communication platforms and consumers' natural urge to share & communicate with others.

Catalogue: Congress 2018

Authors: BV Pradeep, Jayadev VK, Dushyant Gupta

September 23, 2018

How to get holistic insights within hours using behavioural science

Consumer insights are the vital element of effective marketing. Creating great communication, building a powerful brand in the age of behavioral economics requires you to understand your audience. Neuromarketing is an excellent extension to...

Catalogue: Congress 2018

Author: Dmitry Gaiduk

Company: CoolTool Inc

September 23, 2018

The small enterprise blueprint

Small Enterprises (SE) organisations with less than 50 employees, are often overlooked by market research agencies. However, in the UK alone SE account for 42% of all UK business turnover. It was in this context of untapped opportunity Northstar...

Catalogue: Congress 2018

Authors: Alex Holmes, Alex Wilman

Company: Northstar Research

September 23, 2018

Thought leadership from ESOMAR

These are exciting times for our industry: we are in a new insight paradigm. The data we have to unearth insights is richer than ever and our ability to understand what is really driving consumer behaviour has reached new heights. So, how do you...

Catalogue: Congress 2018

Authors: Finn Raben, BV Pradeep, David Smith

September 23, 2018