Resources Library by ANA

YES (Young ESOMAR Society) Award

Five young professionals grab the spotlight and virtual mic at this year's Insights Festival to WOW you! Each has only 60 seconds to pitch their idea. Viewers are asked to vote and the pitcher with the highest rating will be invited back on stage on...

Catalogue: Insights Festival 2020

Authors: Iuliia Zhuk, Vardhini Ramesh, Joleen Chan, Matthew Hellon, Jennifer Wachtman, Alice Carver, Bessie Pike

September 14, 2020

Translating insight into action

The 3 takeaways of the presentation:- Learn how to influence short-term and long-term decision-making within the organisation.- Determine how to design insight reports that connect with different audiences.- Uncover the benefits of flexibility within...

Catalogue: ESOMAR TV: Client Summit 2020 at Home

Author: Charles Wilson

Company: New Balance

June 18, 2020

Gen Z: Some like it old

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Catalogue: Fusion 2019

Authors: Benjamin Simmenauer, Charles Mezerette

Companies: respondi, leboncoin

November 10, 2019

The new rules of attraction

Entrepreneurship is the Millennial ambition. Record numbers of Millennials are starting their own business and governments around the world are accelerating this trend, supporting start-ups in the attempt to drive growth. So, the game is changing,...

Catalogue: ESOMAR Smart Data Lab

Author: Samantha Bond

November 4, 2019

Content rockstars

It?s not every daythat a small millennial insights team step changes in-market impact in a hugemultinational. In 2017, UnileverCMI created the Content Centre of Excellence as a small team to step-change content capabilities in Unilever. We...

Catalogue: Client Summit 2019- Autumn Edition

Author: Namita Mediratta

Company: Unilever

October 3, 2019

Trusting the Internet

The main goal of this presentation is to open a discussion around internet research (quali & quanti  and panels), whether the offline audience is still different vs online, and whether you need to check the online results with ethnography.

Catalogue: Client Summit 2019- Autumn Edition

Author: Yuliya Yakupova

Company: Cherkizovo Group

October 3, 2019

Social Media First

BBCMedia Action is implementing a European Union-funded project aimed at helpingyoung men and women within the ages of 18-24years in Nigeria to betterunderstand political and electoral issues, encouraging them to discuss theseissues and in turn...

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Anu Mohammed, Chibuike Utaka

September 8, 2019

Neuroscience applied

How to effectively communicate a social media campaign that encourages reporting against child and adolescent abuse? In a pro-bono copy-testing study, we optimized the Liberta Institute's campaign, which contributed to an increase in 10.3% of abuse...

Catalogue: Latin America 2019

Authors: Aline Souza, Janaína Brizante

Company: Nielsen

April 8, 2019

Real people don't live in corporate offices

If you want to learn about the people who use or don't use your products, you need to Get Out Of The Office (GOOTO).

Catalogue: ESOMAR Client Summit 2018- Autumn Edition

Author: Dan Wish

December 12, 2018