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Jarvis, T. (2004a, June 14). When less is more. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/when-less-is-more
Faehling and Schneller (2004a, June 14). Exposure data for online media in a mixed media planning database. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/exposure-data-for-online-media-in-a-mixed-media-planning-database
Graham and Madansky (2004a, June 14). Measuring the complementary effects of online and offline media. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/measuring-the-complementary-effects-of-online-and-offline-media
Evans, C. (2004a, June 14). Looking for numbers. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/looking-for-numbers
Nudds, S. (2004a, June 14). Internet applications in the total media mix. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/internet-applications-in-the-total-media-mix
Masson, P. (2004a, June 14). Multi-media. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/multi-media-6372
Adams and Spaeth (2003a, June 20). In-store advertising audience measurement principles . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/in-store-advertising-audience-measurement-principles-
Breese and Bruzzone (2003a, June 20). OOH VS. other media . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/ooh-vs-other-media-
Ware, B. C. (2003a, June 19). Magazine reader involvement improves ROI . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/magazine-reader-involvement-improves-roi-