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D'Estaing , O. G. (1981a, June 15). Address. ANA - ESOMAR. Retrieved June 20, 2024, from
https://ana.esomar.org/documents/address
Segnit and Broadbent (1980a, June 15). Area tests and consumer surveys to measure advertising effectiveness . ANA - ESOMAR. Retrieved June 20, 2024, from
Yankelovich, D. (1980a, June 15). Planning advertising strategy. ANA - ESOMAR. Retrieved June 20, 2024, from
https://ana.esomar.org/documents/planning-advertising-strategy
Grønholdt, L. (1980a, June 15). A dynamic response model. ANA - ESOMAR. Retrieved June 20, 2024, from
https://ana.esomar.org/documents/a-dynamic-response-model
, C. (1979a, April 01). Pyrex roasters and advertising research. ANA - ESOMAR. Retrieved June 20, 2024, from
https://ana.esomar.org/documents/pyrex-roasters-and-advertising-research
, C. (1978a, December 01). Cabana advertising research . ANA - ESOMAR. Retrieved June 20, 2024, from
https://ana.esomar.org/documents/cabana-advertising-research-
Zeilhofer, H. J. (1977a, June 15). Control of image and of results of advertising in the insurance market. ANA - ESOMAR. Retrieved June 20, 2024, from
Zeilhofer, H. J. (1977a, June 15). Control of image and of results of advertising in the insurance market (German). ANA - ESOMAR. Retrieved June 20, 2024, from
Ekedahl, S. A. (1977a, March 01). Future ways of communicating with doctors- Analysis of properties and demands of one market. ANA - ESOMAR. Retrieved June 20, 2024, from
https://ana.esomar.org/documents/future-ways-of-communicating-with-doctors